Insider trade

CFO sold ~$43K of HOG shares in the open market

Traded Sep 1, 2026 · Filed Sep 3, 2026

~$43K
Reported value · 1,554 sh @ $27.46: 26K
Holds after · shares reported: −3.5%
stock since the trade · S&P 500 +1.7%, $27.15 → $26.19 on Oct 5

Why it stands out

The money chief of Harley-Davidson sold $43K of Harley-Davidson shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Sep 1, 2026
Reporting period: Not applicable
Filed with the SEC: Sep 3, 2026

CFO$25K–$100KPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$42,673

Shares × reported transaction price

Timing vs results

40 days after results of Jul 23, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	−2.6%	−2.0%	−0.6%
30 days	−5.3%	+0.2%	−5.6%

Past results only. Not a forecast.

Source receipt

Record ID: 0001813721-26-000019
Filed / recorded: Sep 3, 2026, 1:02 AM UTC
Added to OQRO: Oct 6, 2026, 7:59 PM UTC
Parser: form4-xml-v2
Data quality: Verified: identifiers matched exactly
Issuer: HARLEY-DAVIDSON, INC.
Issuer CIK: 793952
Ticker: HOG
Reporting person: Jonathan R Root
Relationship: Officer
Officer title: CFO and CCO
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Sep 1, 2026
Transaction code: S
Shares / units: 1,554
Price per share: $27.46
Acquired / disposed: Disposed (D)
Shares owned after: 26,292
Ownership form: Direct
Amendment: No

Footnotes from the filing

This sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted by the Reporting Person on February 17, 2026.

Around the same time

5,168Shares

8d ago

Derivative exercise or conversion — not an open-market buy.

More Official record

5,168Derivative units

8d ago

Derivative exercise or conversion — not an open-market buy.

More Official record

Officer bought

~$198KReported value · 7,500 sh @ $26.38

8w ago

Harley-Davidson's CLO, CCO, CAO & Corp Sec paid $198K out of pocket for Harley-Davidson shares. 2 other people at Harley-Davidson bought some too, in the same month.

More Official record