The boss of Harley-Davidson paid $259K out of pocket for Harley-Davidson shares. 2 other people at Harley-Davidson bought some too, in the same month. The Harley-Davidson shares held grew by 67%.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Aug 10, 2026
Reporting period: Not applicable
Filed with the SEC: Aug 12, 2026

CEO$100K–$500KHoldings +67%3 insiders bought in 30d

Context

Classification

open market purchase

Code P — open-market or private purchase

Absolute commitment

~$258,941

Shares × reported transaction price

Size band

$100K–$500K

Ask Claude or ChatGPT about these filings. Connect OQRO in a minute, then ask things like “which insiders bought this week?”

Ownership change

+66.7%

Purchase shares ÷ estimated pre-transaction holdings, from the filing

Rarity

First purchase in 5 months

Confirmed open-market purchases by the same insider in the available history

Largest by this insider

Compared with 1 earlier confirmed purchase

Cluster activity

3 distinct insiders in 30 days

Distinct insiders at the same issuer with confirmed open-market purchases

Timing vs results

18 days after results of Jul 23, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Planned / mechanical clue

None found in footnotes

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	+6.5%	−0.4%	+7.0%
30 days	+7.3%	−1.1%	+8.4%

Past results only. Not a forecast.

Source receipt

Record ID: 0001732105-26-000006
Filed / recorded: Aug 12, 2026, 12:20 AM UTC
Added to OQRO: Oct 6, 2026, 7:59 PM UTC
Parser: form4-xml-v2
Data quality: Verified: identifiers matched exactly
Issuer: HARLEY-DAVIDSON, INC.
Issuer CIK: 793952
Ticker: HOG
Reporting person: Artie Starrs
Relationship: Director, Officer
Officer title: President & CEO
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Aug 10, 2026
Transaction code: P
Shares / units: 10,000
Price per share: $25.89
Acquired / disposed: Acquired (A)
Shares owned after: 25,000
Ownership form: Direct
Amendment: No

Footnotes from the filing

The reported price in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $25.82 to $25.95 per share. The Reporting Person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

Around the same time

CFO sold ~$43K of Harley-Davidson

Scheduled in advance5w ago

Officer bought

~$198KReported value · 7,500 sh @ $26.38

8w ago

Harley-Davidson's CLO, CCO, CAO & Corp Sec paid $198K out of pocket for Harley-Davidson shares. 2 other people at Harley-Davidson bought some too, in the same month.

More Official record

CFO sold ~$39K of Harley-Davidson

Scheduled in advance2mo ago