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Director purchased ~$983K of HOG shares in the open market | OQRO

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Harley-Davidson
Director purchased ~$983K of HOG shares in the open market

Insider trades

Insider trade

Director purchased ~$983K of HOG shares in the open market

Traded Jul 31, 2026 · Filed Aug 4, 2026

Harley-DavidsonHOG

~$983K
Reported value · 40K sh @ $24.57: 48K
Holds after · shares reported: +6.7%
stock since the trade · S&P 500 +3.7%, $24.54 → $26.19 on Oct 5

Why it stands out

A board member of Harley-Davidson paid $983K out of pocket for Harley-Davidson shares. 2 other people at Harley-Davidson bought some too, in the same month. The Harley-Davidson shares held grew by 526%.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Jul 31, 2026
Reporting period: Not applicable
Filed with the SEC: Aug 4, 2026

Director$500K–$1MHoldings +526%3 insiders bought in 30d

Context

Classification

open market purchase

Code P — open-market or private purchase

Absolute commitment

~$982,700

Shares × reported transaction price

Size band

$500K–$1M

Ask Claude or ChatGPT about these filings. Connect OQRO in a minute, then ask things like “which insiders bought this week?”

Ownership change

+526.0%

Purchase shares ÷ estimated pre-transaction holdings, from the filing

Rarity

Not enough history to judge

Confirmed open-market purchases by the same insider in the available history

Cluster activity

3 distinct insiders in 30 days

Distinct insiders at the same issuer with confirmed open-market purchases

Timing vs results

8 days after results of Jul 23, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Planned / mechanical clue

None found in footnotes

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	+0.8%	−0.1%	+0.9%
30 days	+4.4%	+0.2%	+4.1%

Past results only. Not a forecast.

Source receipt

Record ID: 0001027730-26-000004
Filed / recorded: Aug 4, 2026, 12:18 AM UTC
Added to OQRO: Oct 6, 2026, 7:59 PM UTC
Parser: form4-xml-v2
Data quality: Verified: identifiers matched exactly
Issuer: HARLEY-DAVIDSON, INC.
Issuer CIK: 793952
Ticker: HOG
Reporting person: Daniel J Nova
Relationship: Director
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Jul 31, 2026
Transaction code: P
Shares / units: 40,000
Price per share: $24.57
Acquired / disposed: Acquired (A)
Shares owned after: 47,605
Ownership form: Direct
Amendment: No

Footnotes from the filing

The reported price in Column 4 is a weighted average price. These shares were purchased in multiple transactions at prices ranging from $24.48 to $24.64 per share. The Reporting Person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares purchased at each separate price within the range set forth in this footnote.

Around the same time

CFO sold ~$43K of Harley-Davidson

Scheduled in advance5w ago

Officer bought

~$198KReported value · 7,500 sh @ $26.38

8w ago

Harley-Davidson's CLO, CCO, CAO & Corp Sec paid $198K out of pocket for Harley-Davidson shares. 2 other people at Harley-Davidson bought some too, in the same month.

More Official record

CEO bought

~$259KReported value · 10K sh @ $25.89

8w ago

The boss of Harley-Davidson paid $259K out of pocket for Harley-Davidson shares. 2 other people at Harley-Davidson bought some too, in the same month. The Harley-Davidson shares held grew by 67%.

More Official record