Insider trade

CFO sold ~$38K of HOG shares in the open market

Traded Jul 1, 2026 · Filed Jul 7, 2026

~$38K
Reported value · 1,554 sh @ $24.44: 29K
Holds after · shares reported: +8.4%
stock since the trade · S&P 500 +3.9%, $24.15 → $26.19 on Oct 5

Why it stands out

The money chief of Harley-Davidson sold $38K of Harley-Davidson shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Jul 1, 2026
Reporting period: Not applicable
Filed with the SEC: Jul 7, 2026

CFO$25K–$100KPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$37,980

Shares × reported transaction price

Timing vs results

57 days after results of May 5, 2026, 22 days before results of Jul 23, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	−3.1%	+0.6%	−3.7%
30 days	−0.7%	+2.8%	−3.5%
90 days	+1.2%	+3.6%	−2.5%

Past results only. Not a forecast.

Source receipt

Record ID: 0001813721-26-000015
Filed / recorded: Jul 7, 2026, 12:31 AM UTC
Added to OQRO: Oct 6, 2026, 7:59 PM UTC
Parser: form4-xml-v2
Data quality: Verified: identifiers matched exactly
Issuer: HARLEY-DAVIDSON, INC.
Issuer CIK: 793952
Ticker: HOG
Reporting person: Jonathan R Root
Relationship: Officer
Officer title: CFO and CCO
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Jul 1, 2026
Transaction code: S
Shares / units: 1,554
Price per share: $24.44
Acquired / disposed: Disposed (D)
Shares owned after: 29,400
Ownership form: Direct
Amendment: No

Footnotes from the filing

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted by the Reporting Person on February 17, 2026.

Around the same time

CFO sold ~$39K of Harley-Davidson

Scheduled in advance2mo ago

Director bought

~$983KReported value · 40K sh @ $24.57

2mo ago

A board member of Harley-Davidson paid $983K out of pocket for Harley-Davidson shares. 2 other people at Harley-Davidson bought some too, in the same month. The Harley-Davidson shares held grew by 526%.

More Official record

39KDerivative units

2mo ago

Compensation award — excluded from discretionary-purchase analysis.

More Official record