Insider trade

CFO sold ~$39K of HOG shares in the open market

Traded Aug 3, 2026 · Filed Aug 6, 2026

~$39K
Reported value · 1,554 sh @ $24.88: 28K
Holds after · shares reported: +3.5%
stock since the trade · S&P 500 +2.3%, $25.31 → $26.19 on Oct 5

Why it stands out

The money chief of Harley-Davidson sold $39K of Harley-Davidson shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Aug 3, 2026
Reporting period: Not applicable
Filed with the SEC: Aug 6, 2026

CFO$25K–$100KPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$38,664

Shares × reported transaction price

Timing vs results

11 days after results of Jul 23, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	+8.4%	+1.2%	+7.2%
30 days	+5.8%	−0.3%	+6.1%

Past results only. Not a forecast.

Source receipt

Record ID: 0001813721-26-000017
Filed / recorded: Aug 6, 2026, 12:46 AM UTC
Added to OQRO: Oct 6, 2026, 7:59 PM UTC
Parser: form4-xml-v2
Data quality: Verified: identifiers matched exactly
Issuer: HARLEY-DAVIDSON, INC.
Issuer CIK: 793952
Ticker: HOG
Reporting person: Jonathan R Root
Relationship: Officer
Officer title: CFO and CCO
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Aug 3, 2026
Transaction code: S
Shares / units: 1,554
Price per share: $24.88
Acquired / disposed: Disposed (D)
Shares owned after: 27,846
Ownership form: Direct
Amendment: No

Footnotes from the filing

This sale reported in this Form 4 was effected pursuant to a Rule 10b5-1(c) trading plan adopted by the Reporting Person on February 17, 2026.
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $24.8095 to $25.12 per share. The Reporting Person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Around the same time

CFO sold ~$43K of Harley-Davidson

Scheduled in advance5w ago

Officer bought

~$198KReported value · 7,500 sh @ $26.38

8w ago

Harley-Davidson's CLO, CCO, CAO & Corp Sec paid $198K out of pocket for Harley-Davidson shares. 2 other people at Harley-Davidson bought some too, in the same month.

More Official record

CEO bought

~$259KReported value · 10K sh @ $25.89

8w ago

The boss of Harley-Davidson paid $259K out of pocket for Harley-Davidson shares. 2 other people at Harley-Davidson bought some too, in the same month. The Harley-Davidson shares held grew by 67%.

More Official record