Stock since the trade -1.1% · S&P 500 +0.2% · to Oct 1Traded 21 days after results
42K → 40K shares held−5% of their stake
The boss of Ulta Beauty sold $1.09M of Ulta Beauty shares. Nobody planned it ahead of time.
ULTA · NASDAQ · Other Specialty Retail
Other Specialty Retail company based in Bolingbrook, Illinois.
Last close, Oct 1, 2026
$537.73
Adjusted for splits and dividends
Last 12 months
-3.3%
S&P 500 +14.3% over the same dates
Market value
$23B
Last close × shares outstanding
Bets against the stock: 2.44M shares sold short (5.7% of shares outstanding), +9.0% vs the previous count, 4.3 days of normal trading to buy them back. FINRA, as of Sep 15, 2026.
Insiders buying, last 90 days
None
No open-market purchases reported
Insiders selling, last 90 days
2 sales
$1.41M sold. Insiders sell for many reasons.
New federal contracts, 12 months
None
Nothing found for this company
Revenue, fiscal 2026
$12.4B
+9.7% vs the year before
Net income, fiscal 2026
$1.15B
As reported in the annual filing
Shares outstanding
42.8M
As of Aug 24, 2026
In fiscal 2026 the company spent $901M buying back its own shares. Cash actually paid, from its cash-flow statement.
Stock since the trade -1.1% · S&P 500 +0.2% · to Oct 1Traded 21 days after results
42K → 40K shares held−5% of their stake
The boss of Ulta Beauty sold $1.09M of Ulta Beauty shares. Nobody planned it ahead of time.
Officer plans to sell ~$1.09M of Ulta Beauty
Planned, from payStock since the trade -1.7% · S&P 500 -0.0% · to Oct 1Traded 15 days after results
7,768 → 7,168 shares held−8% of their stake
A board member of Ulta Beauty sold $322K of Ulta Beauty shares. Nobody planned it ahead of time.
Director plans to sell ~$322K of Ulta Beauty
Planned, from payFrom a 13F filed Aug 14, 2026 covering holdings at Jun 30, 2026 — a quarter-end snapshot, not a live trade.
Prices are daily closes from Polygon.io. Company figures come from its own SEC filings. Past moves are not a forecast. OQRO reports what was filed and never tells you what to buy or sell.
Last 12 months, adjusted daily closes
Adjusted close went from $556.04 on Oct 1, 2025 to $537.73 on Oct 1, 2026 (-3.3%). Disclosed trades in the last 12 months: 0 insider purchases, 4 insider sales, 1 Congress purchase, 1 Congress sale.
4 certified in FY2026 Q3, vs 5 a year earlier. 4 positions in total, median offered wage $162K a year.
Labor condition applications for H-1B workers certified by the Department of Labor, counted by decision date (FY2026 Q3: Apr 1, 2026 to Jun 30, 2026, the latest quarter published). A certified application is a step before a visa petition, not a hire or a visa, and one application can cover several positions. Matched by employer ID number or name.
Vanguard Capital Management
Schedule 13G: passive · filed Apr 30, 2026 · 3.33M shares
Sanders Capital, LLC
Schedule 13G: passive · filed Aug 4, 2026 · 2.47M shares
Anyone owning more than 5% must file within days. Structured filings exist since December 2024, so older stakes that were never amended may be missing.
Short sale volume: 64.8% of the volume reported to FINRA over the last 20 trading days was marked short, above its 1-year average of 59.5%. FINRA daily files, to Oct 2, 2026.
Short sale volume is not short interest. It counts trades marked short, including market makers selling short to fill buy orders, so it is a share of daily trading, not a count of bets against the stock.