CEO sold
42K → 40K shares held−5% of their stake
The boss of Ulta Beauty sold $1.09M of Ulta Beauty shares. Nobody planned it ahead of time.
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Insider tradesView the official recordSEC Form 144 — Notice of Proposed Sale of Securities
Planned sale
Officer filed to sell about $1.09M of ULTA stock
Planned for Sep 17, 2026 · Notice filed Sep 17, 2026
- ~$1.09M
- planned to sell · 2,000 shares, around Sep 17, 2026
Why it stands out
A top manager at Ulta Beauty told the SEC they plan to sell $1.09M of Ulta Beauty shares around Sep 17, 2026. The shares came from their pay, which is the usual reason to sell.
Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell
All the details
Dates, kept separate
- Planned sale date
- Sep 17, 2026
- Reporting period
- Not applicable
- Notice filed with the SEC
- Sep 17, 2026
OfficerPlanned saleShares from pay
Context
- Planned / mechanical clue
None found in footnotes
Only flagged when a footnote says so; never inferred
Source receipt
- Record ID
- 0001921094-26-001034
- Filed / recorded
- Sep 17, 2026, 8:44 PM UTC
