Insider trade

Director sold ~$244K of ULTA shares in the open market

Traded Apr 7, 2026 · Filed Apr 7, 2026

Ulta BeautyULTA

~$244K
Reported value · 452 sh @ $539.29: 2,383
Holds after · shares reported: +1.0%
stock since the trade · S&P 500 +15.9%, $532.23 → $537.73 on Oct 1

Why it stands out

A board member of Ulta Beauty sold $244K of Ulta Beauty shares. Nobody planned it ahead of time.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Apr 7, 2026
Reporting period: Not applicable
Filed with the SEC: Apr 7, 2026

Director$100K–$500K

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$243,759

Shares × reported transaction price

Timing vs results

26 days after results of Mar 12, 2026, 56 days before results of Jun 2, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $532.23 on Apr 7, 2026, 62% above its 52-week low and 25% below its high, after a 21% drop over the previous 30 trading days

52-week range $328.01 (Apr 8, 2025) to $706.82 (Feb 17, 2026), 54% of the way up, from 250 adjusted closes. 30 trading days earlier: $669.87 on Feb 23, 2026. Describes the past only, not a forecast

Planned / mechanical clue

None found in footnotes

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	+1.2%	+3.5%	-2.4%
30 days	-2.1%	+9.1%	-11.2%
90 days	-14.8%	+10.6%	-25.4%

Past results only. Not a forecast.

Source receipt

Record ID: 0000897069-26-000823
Filed / recorded: Apr 7, 2026, 9:02 PM UTC
Added to OQRO: Oct 2, 2026, 12:28 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: Ulta Beauty, Inc.
Issuer CIK: 1403568
Ticker: ULTA
Reporting person: George R Jr Mrkonic
Relationship: Director
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Apr 7, 2026
Transaction code: S
Shares / units: 452
Price per share: $539.29
Acquired / disposed: Disposed (D)
Shares owned after: 2,383
Ownership form: Direct
Amendment: No

Footnotes from the filing

The price reported in Column 4 is a weighted average price. The prices actually received ranged from $538.29 to $539.51. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing a weighted average price.