Insider trade

CEO sold ~$1.09M of ULTA shares in the open market

Traded Sep 17, 2026 · Filed Sep 21, 2026

Ulta BeautyULTA

~$1.09M
Reported value · 2,000 sh @ $545.8828: 40K
Holds after · shares reported: -1.1%
stock since the trade · S&P 500 +0.2%, $543.73 → $537.73 on Oct 1

Why it stands out

The boss of Ulta Beauty sold $1.09M of Ulta Beauty shares. Nobody planned it ahead of time.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Sep 17, 2026
Reporting period: Not applicable
Filed with the SEC: Sep 21, 2026

CEO$1M+

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$1,091,766

Shares × reported transaction price

Timing vs results

21 days after results of Aug 27, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $543.73 on Sep 17, 2026, 21% above its 52-week low and 23% below its high, little changed over the previous 30 trading days

52-week range $450.75 (Jun 17, 2026) to $706.82 (Feb 17, 2026), 36% of the way up, from 251 adjusted closes. 30 trading days earlier: $539.47 on Aug 5, 2026. Describes the past only, not a forecast

Planned / mechanical clue

None found in footnotes

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	-1.1%	-1.2%	+0.1%

Past results only. Not a forecast.

Source receipt

Record ID: 0000897069-26-001790
Filed / recorded: Sep 21, 2026, 9:16 PM UTC
Added to OQRO: Oct 2, 2026, 12:28 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: Ulta Beauty, Inc.
Issuer CIK: 1403568
Ticker: ULTA
Reporting person: Kecia Steelman
Relationship: Officer
Officer title: President and CEO
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Sep 17, 2026
Transaction code: S
Shares / units: 2,000
Price per share: $545.8828
Acquired / disposed: Disposed (D)
Shares owned after: 40,489
Ownership form: Direct
Amendment: No

Footnotes from the filing

The price reported in Column 4 is a weighted average price. The prices actually received ranged from $545.8201 to $546.0600. The reporting person has provided to the issuer, and will provide to any security holder of the issuer, or the SEC staff, upon request, information regarding the number of shares sold at each price within the range for all transactions reported in this Form 4 utilizing a weighted average price

Around the same time

Officer plans to sell ~$1.09M of Ulta Beauty

Planned, from pay3w ago

Director sold3w ago

~$322KReported value · 600 sh @ $537.3126

A board member of Ulta Beauty sold $322K of Ulta Beauty shares. Nobody planned it ahead of time.

Why it stands out Official record

Director plans to sell ~$322K of Ulta Beauty

Planned, from pay4w ago