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CEO purchased ~$287K of HOG shares in the open market | OQRO

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Insider trades
Harley-Davidson
CEO purchased ~$287K of HOG shares in the open market

Insider trades

Insider trade

CEO purchased ~$287K of HOG shares in the open market

Traded Mar 9, 2026 · Filed Mar 10, 2026

Harley-DavidsonHOG

~$287K
Reported value · 15K sh @ $19.10: 15K
Holds after · shares reported: +39.5%
stock since the trade · S&P 500 +14.2%, $18.77 → $26.19 on Oct 5

Why it stands out

The boss of Harley-Davidson paid $287K out of pocket for Harley-Davidson shares. 2 other people at Harley-Davidson bought some too, in the same month.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Mar 9, 2026
Reporting period: Not applicable
Filed with the SEC: Mar 10, 2026

CEO$100K–$500K3 insiders bought in 30d

Context

Classification

open market purchase

Code P — open-market or private purchase

Absolute commitment

~$286,500

Shares × reported transaction price

Size band

$100K–$500K

Rarity

Not enough history to judge

Ask Claude or ChatGPT about these filings. Connect OQRO in a minute, then ask things like “which insiders bought this week?”

Confirmed open-market purchases by the same insider in the available history

Cluster activity

3 distinct insiders in 30 days

Distinct insiders at the same issuer with confirmed open-market purchases

Timing vs results

27 days after results of Feb 10, 2026, 57 days before results of May 5, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Planned / mechanical clue

None found in footnotes

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	−7.4%	−0.9%	−6.5%
30 days	+19.8%	+0.4%	+19.4%
90 days	+31.7%	+9.2%	+22.6%
180 days	+43.7%	+13.1%	+30.6%

Past results only. Not a forecast.

Source receipt

Record ID: 0001732105-26-000004
Filed / recorded: Mar 10, 2026, 12:32 AM UTC
Added to OQRO: Oct 6, 2026, 7:59 PM UTC
Parser: form4-xml-v2
Data quality: Verified: identifiers matched exactly
Issuer: HARLEY-DAVIDSON, INC.
Issuer CIK: 793952
Ticker: HOG
Reporting person: Artie Starrs
Relationship: Director, Officer
Officer title: President & CEO
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Mar 9, 2026
Transaction code: P
Shares / units: 15,000
Price per share: $19.10
Acquired / disposed: Acquired (A)
Shares owned after: 15,000
Ownership form: Direct
Amendment: No

Around the same time

7,143Derivative units

6mo ago

Compensation award — excluded from discretionary-purchase analysis.

More Official record

Officer sold

~$77KReported value · 4,241 sh @ $18.10

7mo ago

Harley-Davidson's Sr. Vice President, HDFSI sold $77K of Harley-Davidson shares. Nobody planned it ahead of time.

More Official record

Director bought

~$76KReported value · 4,000 sh @ $18.89

7mo ago

A board member of Harley-Davidson paid $76K out of pocket for Harley-Davidson shares. 2 other people at Harley-Davidson bought some too, in the same month. The Harley-Davidson shares held grew by 56%.

More Official record