Insider trade

Director sold ~$121K of HOG shares in the open market

Traded Feb 25, 2026 · Filed Feb 27, 2026

Harley-DavidsonHOG

~$121K
Reported value · 6,454 sh @ $18.71: 16K
Holds after · shares reported: +40.2%
stock since the trade · S&P 500 +11.8%, $18.68 → $26.19 on Oct 5

Why it stands out

A board member of Harley-Davidson sold $121K of Harley-Davidson shares. Nobody planned it ahead of time.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Feb 25, 2026
Reporting period: Not applicable
Filed with the SEC: Feb 27, 2026

Director$100K–$500K

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$120,780

Shares × reported transaction price

Timing vs results

15 days after results of Feb 10, 2026, 69 days before results of May 5, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Planned / mechanical clue

None found in footnotes

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	+6.7%	−2.0%	+8.7%
30 days	+8.0%	−7.9%	+15.9%
90 days	+33.9%	+10.0%	+23.9%
180 days	+54.7%	+11.7%	+43.0%

Past results only. Not a forecast.

Source receipt

Record ID: 0001415834-26-000005
Filed / recorded: Feb 27, 2026, 2:34 AM UTC
Added to OQRO: Oct 6, 2026, 7:59 PM UTC
Parser: form4-xml-v2
Data quality: Verified: identifiers matched exactly
Issuer: HARLEY-DAVIDSON, INC.
Issuer CIK: 793952
Ticker: HOG
Reporting person: Jr James D Farley
Relationship: Director
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Feb 25, 2026
Transaction code: S
Shares / units: 6,454
Price per share: $18.71
Acquired / disposed: Disposed (D)
Shares owned after: 16,205.41
Ownership form: Direct
Amendment: No

Footnotes from the filing

The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $18.700 to $18.725 per share. The Reporting Person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.

Around the same time

Officer sold

~$77KReported value · 4,241 sh @ $18.10

7mo ago

Harley-Davidson's Sr. Vice President, HDFSI sold $77K of Harley-Davidson shares. Nobody planned it ahead of time.

More Official record

Director bought

~$76KReported value · 4,000 sh @ $18.89

7mo ago

A board member of Harley-Davidson paid $76K out of pocket for Harley-Davidson shares. 2 other people at Harley-Davidson bought some too, in the same month. The Harley-Davidson shares held grew by 56%.

More Official record

CEO bought

~$287KReported value · 15K sh @ $19.10

7mo ago

The boss of Harley-Davidson paid $287K out of pocket for Harley-Davidson shares. 2 other people at Harley-Davidson bought some too, in the same month.

More Official record