Insider trade

Officer sold ~$77K of HOG shares in the open market

Traded Mar 12, 2026 · Filed Mar 17, 2026

Harley-DavidsonHOG

~$77K
Reported value · 4,241 sh @ $18.10: 183
Holds after · shares reported: +45.7%
stock since the trade · S&P 500 +16.3%, $17.97 → $26.19 on Oct 5

Why it stands out

Harley-Davidson's Sr. Vice President, HDFSI sold $77K of Harley-Davidson shares. Nobody planned it ahead of time.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Mar 12, 2026
Reporting period: Not applicable
Filed with the SEC: Mar 17, 2026

Officer$25K–$100K

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$76,741

Shares × reported transaction price

Timing vs results

30 days after results of Feb 10, 2026, 54 days before results of May 5, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Planned / mechanical clue

None found in footnotes

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	+6.3%	−2.6%	+8.9%
30 days	+28.2%	+4.6%	+23.6%
90 days	+48.9%	+12.5%	+36.4%
180 days	+57.6%	+13.4%	+44.1%

Past results only. Not a forecast.

Source receipt

Record ID: 0001998804-26-000007
Filed / recorded: Mar 17, 2026, 2:13 AM UTC
Added to OQRO: Oct 6, 2026, 7:59 PM UTC
Parser: form4-xml-v2
Data quality: Verified: identifiers matched exactly
Issuer: HARLEY-DAVIDSON, INC.
Issuer CIK: 793952
Ticker: HOG
Reporting person: Charles Do
Relationship: Officer
Officer title: Sr. Vice President, HDFSI
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Mar 12, 2026
Transaction code: S
Shares / units: 4,241
Price per share: $18.10
Acquired / disposed: Disposed (D)
Shares owned after: 183
Ownership form: Direct
Amendment: No

Around the same time

7,143Derivative units

6mo ago

Compensation award — excluded from discretionary-purchase analysis.

More Official record

Director bought

~$76KReported value · 4,000 sh @ $18.89

7mo ago

A board member of Harley-Davidson paid $76K out of pocket for Harley-Davidson shares. 2 other people at Harley-Davidson bought some too, in the same month. The Harley-Davidson shares held grew by 56%.

More Official record

CEO bought

~$287KReported value · 15K sh @ $19.10

7mo ago

The boss of Harley-Davidson paid $287K out of pocket for Harley-Davidson shares. 2 other people at Harley-Davidson bought some too, in the same month.

More Official record