Insider trade

CEO sold ~$19.8M of KO shares in the open market

Traded Mar 3, 2026 · Filed Mar 5, 2026

Coca-ColaKO

~$19.8M
Reported value · 250K sh @ $79.139: 278K
Holds after · shares reported: +8.5%
stock since the trade · S&P 500 +12.3%, $79.34 → $86.10 on Oct 1

Why it stands out

The boss of Coca-Cola sold $19.8M of Coca-Cola shares. Nobody planned it ahead of time.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Mar 3, 2026
Reporting period: Not applicable
Filed with the SEC: Mar 5, 2026

CEO$1M+

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$19,784,750

Shares × reported transaction price

Timing vs results

21 days after results of Feb 10, 2026, 56 days before results of Apr 28, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $79.34 on Mar 3, 2026, within 3% of its 52-week high, after a 13% rise over the previous 30 trading days

52-week range $65.67 (Sep 26, 2025) to $81.56 (Feb 27, 2026), 86% of the way up, from 251 adjusted closes. 30 trading days earlier: $70.44 on Jan 16, 2026. Describes the past only, not a forecast

Layoff notice nearby

A WARN layoff notice covering 41 workers was filed in New York on March 2, 2026.

From the official state WARN list, 1 day before the trade. Shown for timing only; the two filings are separate

Planned / mechanical clue

None found in footnotes

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	+0.4%	-1.5%	+1.9%
30 days	+0.2%	-2.0%	+2.2%
90 days	-0.3%	+12.6%	-12.9%
180 days	+14.5%	+13.8%	+0.7%

Past results only. Not a forecast.

Source receipt

Record ID: 0000021344-26-000085
Filed / recorded: Mar 5, 2026, 5:22 PM UTC
Added to OQRO: Oct 2, 2026, 3:52 AM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: COCA COLA CO
Issuer CIK: 21344
Ticker: KO
Reporting person: James Quincey
Relationship: Director, Officer
Officer title: Chairman and CEO
Security: Common Stock, $.25 Par Value
Table: Non-derivative (Table I)
Transaction date: Mar 3, 2026
Transaction code: S
Shares / units: 250,000
Price per share: $79.139
Acquired / disposed: Disposed (D)
Shares owned after: 278,155
Ownership form: Direct
Amendment: No

Footnotes from the filing

The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $79.10 to $79.285. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.