Insider trade

Officer sold ~$1.85M of KO shares in the open market

Traded Mar 9, 2026 · Filed Mar 10, 2026

Coca-ColaKO

~$1.85M
Reported value · 24K sh @ $77.3738: 18K
Holds after · shares reported: +10.7%
stock since the trade · S&P 500 +12.6%, $77.80 → $86.10 on Oct 1

Why it stands out

Coca-Cola's Executive Vice President sold $1.85M of Coca-Cola shares. Nobody planned it ahead of time.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Mar 9, 2026
Reporting period: Not applicable
Filed with the SEC: Mar 10, 2026

Officer$1M+

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$1,847,686

Shares × reported transaction price

Timing vs results

27 days after results of Feb 10, 2026, 50 days before results of Apr 28, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $77.80 on Mar 9, 2026, within 5% of its 52-week high, after a 7% rise over the previous 30 trading days

52-week range $65.67 (Sep 26, 2025) to $81.56 (Feb 27, 2026), 76% of the way up, from 251 adjusted closes. 30 trading days earlier: $72.88 on Jan 23, 2026. Describes the past only, not a forecast

Layoff notice nearby

A WARN layoff notice covering 41 workers was filed in New York on March 2, 2026.

From the official state WARN list, 7 days before the trade. Shown for timing only; the two filings are separate

Planned / mechanical clue

None found in footnotes

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	-2.1%	-2.2%	+0.1%
30 days	-0.2%	+0.5%	-0.7%
90 days	+4.8%	+9.0%	-4.2%
180 days	+13.8%	+13.3%	+0.6%

Past results only. Not a forecast.

Source receipt

Record ID: 0000021344-26-000089
Filed / recorded: Mar 10, 2026, 3:52 PM UTC
Added to OQRO: Oct 2, 2026, 3:52 AM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: COCA COLA CO
Issuer CIK: 21344
Ticker: KO
Reporting person: Monica Howard Douglas
Relationship: Officer
Officer title: Executive Vice President
Security: Common Stock, $.25 Par Value
Table: Non-derivative (Table I)
Transaction date: Mar 9, 2026
Transaction code: S
Shares / units: 23,880
Price per share: $77.3738
Acquired / disposed: Disposed (D)
Shares owned after: 17,725
Ownership form: Direct
Amendment: No

Footnotes from the filing

The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $77.34 to $77.41. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.

Around the same time

6mo ago

1,121.22Derivative units · @ $75.81

Compensation award — excluded from discretionary-purchase analysis.

Why it stands out Official record

6mo ago

3,528.56Derivative units · @ $75.81

Compensation award — excluded from discretionary-purchase analysis.

Why it stands out Official record

6mo ago

3,825.35Derivative units · @ $75.81

Compensation award — excluded from discretionary-purchase analysis.

Why it stands out Official record