Insider trade

CEO sold ~$26M of KO shares in the open market

Traded Feb 3, 2026 · Filed Feb 5, 2026

Coca-ColaKO

~$26M
Reported value · 338K sh @ $77.0996: 343K
Holds after · shares reported: +12.0%
stock since the trade · S&P 500 +10.8%, $76.89 → $86.10 on Oct 1

Why it stands out

The boss of Coca-Cola sold $26M of Coca-Cola shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Feb 3, 2026
Reporting period: Not applicable
Filed with the SEC: Feb 5, 2026

CEO$1M+Pre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$26,046,095

Shares × reported transaction price

Timing vs results

105 days after results of Oct 21, 2025, 7 days before results of Feb 10, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $76.89 on Feb 3, 2026, at its 52-week high, after a 9% rise over the previous 30 trading days

52-week range $62.67 (Feb 4, 2025) to $76.89 (Feb 3, 2026), 100% of the way up, from 251 adjusted closes. 30 trading days earlier: $70.36 on Dec 18, 2025. Describes the past only, not a forecast

Layoff notice nearby

A WARN layoff notice covering 41 workers was filed in New York on March 2, 2026.

From the official state WARN list, 27 days after the trade. Shown for timing only; the two filings are separate

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	-0.4%	-1.3%	+0.8%
30 days	-1.6%	-1.8%	+0.2%
90 days	-0.8%	+5.9%	-6.7%
180 days	+9.9%	+11.5%	-1.6%

Past results only. Not a forecast.

Source receipt

Record ID: 0000021344-26-000002
Filed / recorded: Feb 5, 2026, 6:02 PM UTC
Added to OQRO: Oct 2, 2026, 3:52 AM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: COCA COLA CO
Issuer CIK: 21344
Ticker: KO
Reporting person: James Quincey
Relationship: Director, Officer
Officer title: Chairman and CEO
Security: Common Stock, $.25 Par Value
Table: Non-derivative (Table I)
Transaction date: Feb 3, 2026
Transaction code: S
Shares / units: 337,824
Price per share: $77.0996
Acquired / disposed: Disposed (D)
Shares owned after: 342,546
Ownership form: Direct
Amendment: No

Footnotes from the filing

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on February 28, 2025.
The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $77.00 to $77.285. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.

Around the same time

Officer sold7mo ago

~$1.87MReported value · 24K sh @ $79.5019

Coca-Cola's Executive Vice President sold $1.87M of Coca-Cola shares. Nobody planned it ahead of time.

Why it stands out Official record

CEO sold7mo ago

~$54KReported value · 688 sh @ $79.0522

The boss of Coca-Cola sold $54K of Coca-Cola shares. Nobody planned it ahead of time.

Why it stands out Official record

CEO sold7mo ago

~$19.8MReported value · 250K sh @ $79.139

The boss of Coca-Cola sold $19.8M of Coca-Cola shares. Nobody planned it ahead of time.

Why it stands out Official record