Insider trade

Officer sold ~$226K of HSY shares in the open market

Traded Feb 24, 2026 · Filed Feb 26, 2026

~$226K
Reported value · 1,000 sh @ $226.07: 42K
Holds after · shares reported: -30.8%
stock since the trade · S&P 500 +11.2%, $230.21 → $159.30 on Oct 1

Why it stands out

Hershey Company (The)'s SVP Chief Supply Chain Officer sold $226K of Hershey Company (The) shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Feb 24, 2026
Reporting period: Not applicable
Filed with the SEC: Feb 26, 2026

Officer$100K–$500KPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$226,070

Shares × reported transaction price

Timing vs results

19 days after results of Feb 5, 2026, 35 days before results of Mar 31, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $230.21 on Feb 24, 2026, within 1% of its 52-week high, after a 22% rise over the previous 30 trading days

52-week range $151.29 (May 21, 2025) to $231.53 (Feb 6, 2026), 98% of the way up, from 251 adjusted closes. 30 trading days earlier: $189.07 on Jan 9, 2026. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	-4.8%	-2.0%	-2.8%
30 days	-9.6%	-7.9%	-1.8%
90 days	-16.6%	+10.0%	-26.6%
180 days	-21.6%	+11.7%	-33.2%

Past results only. Not a forecast.

Source receipt

Record ID: 0000047111-26-000071
Filed / recorded: Feb 26, 2026, 10:09 PM UTC
Added to OQRO: Oct 2, 2026, 12:28 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: HERSHEY CO
Issuer CIK: 47111
Ticker: HSY
Reporting person: Jason Reiman
Relationship: Officer
Officer title: SVP Chief Supply Chain Officer
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Feb 24, 2026
Transaction code: S
Shares / units: 1,000
Price per share: $226.07
Acquired / disposed: Disposed (D)
Shares owned after: 42,036
Ownership form: Direct
Amendment: No

Footnotes from the filing

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 18, 2025.

Around the same time

Major shareholder sold6mo ago

~$64KReported value · 300 sh @ $212.6387

A big owner of Hershey Company (The) sold $64K of Hershey Company (The) shares. Nobody planned it ahead of time.

Why it stands out Official record

Major shareholder sold6mo ago

~$128KReported value · 600 sh @ $213.4164

A big owner of Hershey Company (The) sold $128K of Hershey Company (The) shares. Nobody planned it ahead of time.

Why it stands out Official record

Major shareholder sold6mo ago

~$150KReported value · 700 sh @ $214.6774

A big owner of Hershey Company (The) sold $150K of Hershey Company (The) shares. Nobody planned it ahead of time.

Why it stands out Official record