Insider trade

Director sold ~$24K of HSY shares in the open market

Traded Jan 5, 2026 · Filed Jan 6, 2026

~$24K
Reported value · 130 sh @ $184.10: 1,408.51
Holds after · shares reported: -11.5%
stock since the trade · S&P 500 +11.1%, $179.99 → $159.30 on Oct 1

Why it stands out

A board member of Hershey Company (The) sold $24K of Hershey Company (The) shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Jan 5, 2026
Reporting period: Not applicable
Filed with the SEC: Jan 6, 2026

Director<$25KPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$23,933

Shares × reported transaction price

Timing vs results

67 days after results of Oct 30, 2025, 31 days before results of Feb 5, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $179.99 on Jan 5, 2026, 24% above its 52-week low and 8% below its high, after a 1% drop over the previous 30 trading days

52-week range $144.74 (Feb 4, 2025) to $195.56 (Oct 8, 2025), 69% of the way up, from 250 adjusted closes. 30 trading days earlier: $182.48 on Nov 19, 2025. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	+10.6%	+0.1%	+10.5%
30 days	+28.6%	+0.1%	+28.4%
90 days	+14.9%	-4.4%	+19.3%
180 days	-1.4%	+8.9%	-10.4%

Past results only. Not a forecast.

Source receipt

Record ID: 0000047111-26-000033
Filed / recorded: Jan 6, 2026, 10:29 PM UTC
Added to OQRO: Oct 2, 2026, 12:28 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: HERSHEY CO
Issuer CIK: 47111
Ticker: HSY
Reporting person: Cordel Robbin-coker
Relationship: Director
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Jan 5, 2026
Transaction code: S
Shares / units: 130
Price per share: $184.10
Acquired / disposed: Disposed (D)
Shares owned after: 1,408.51
Ownership form: Direct
Amendment: No

Footnotes from the filing

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 1, 2025.

Around the same time

CFO sold ~$298K of Hershey Company (The)

Scheduled in advance9mo ago

9mo ago

517Shares · @ $193.13

Routine share withholding; mechanical by default.

Why it stands out Official record