Insider trade

Officer sold ~$40K of BFAM shares in the open market

Traded Jul 28, 2026 · Filed Jul 28, 2026

Bright Horizons Family Solutions Inc.BFAM

~$40K
Reported value · 500 sh @ $80.00: 33K
Holds after · shares reported: −20.4%
stock since the trade · S&P 500 +4.6%, $80.66 → $64.21 on Oct 5

Why it stands out

Bright Horizons Family Solutions's COO North America Center Ops sold $40K of Bright Horizons Family Solutions shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Jul 28, 2026
Reporting period: Not applicable
Filed with the SEC: Jul 28, 2026

Officer$25K–$100KPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$40,000

Shares × reported transaction price

Timing vs results

84 days after results of May 5, 2026, 2 days before results of Jul 30, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	−8.7%	+5.5%	−14.2%
30 days	−9.5%	+5.5%	−15.0%

Past results only. Not a forecast.

Source receipt

Record ID: 0001661892-26-000004
Filed / recorded: Jul 28, 2026, 8:45 PM UTC
Added to OQRO: Oct 6, 2026, 10:14 PM UTC
Parser: form4-xml-v2
Data quality: Verified: identifiers matched exactly
Issuer: BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Issuer CIK: 1437578
Ticker: BFAM
Reporting person: Mary Lou Burke
Relationship: Officer
Officer title: COO North America Center Ops
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Jul 28, 2026
Transaction code: S
Shares / units: 500
Price per share: $80.00
Acquired / disposed: Disposed (D)
Shares owned after: 33,345
Ownership form: Direct
Amendment: No

Footnotes from the filing

This transaction was made pursuant to a trading plan intended to comply with Rule 10b5-1(c) previously adopted by this Reporting Person on March 10, 2026.

Around the same time

Officer sold ~$91K of Bright Horizons Family Solutions Inc.

Scheduled in advance2mo ago

2,096Shares

4mo ago

Compensation award — excluded from discretionary-purchase analysis.

More Official record

2,096Shares

4mo ago

Compensation award — excluded from discretionary-purchase analysis.

More Official record