Insider trade

Officer sold ~$91K of BFAM shares in the open market

Traded Aug 3, 2026 · Filed Aug 4, 2026

Bright Horizons Family Solutions Inc.BFAM

~$91K
Reported value · 1,200 sh @ $75.57: 32K
Holds after · shares reported: −15.8%
stock since the trade · S&P 500 +2.3%, $76.27 → $64.21 on Oct 5

Why it stands out

Bright Horizons Family Solutions's COO North America Center Ops sold $91K of Bright Horizons Family Solutions shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Aug 3, 2026
Reporting period: Not applicable
Filed with the SEC: Aug 4, 2026

Officer$25K–$100KPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$90,684

Shares × reported transaction price

Timing vs results

4 days after results of Jul 30, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	−5.4%	+0.3%	−5.7%
30 days	−7.0%	+0.1%	−7.0%

Past results only. Not a forecast.

Source receipt

Record ID: 0001661892-26-000005
Filed / recorded: Aug 4, 2026, 8:21 PM UTC
Added to OQRO: Oct 6, 2026, 10:14 PM UTC
Parser: form4-xml-v2
Data quality: Verified: identifiers matched exactly
Issuer: BRIGHT HORIZONS FAMILY SOLUTIONS INC.
Issuer CIK: 1437578
Ticker: BFAM
Reporting person: Mary Lou Burke
Relationship: Officer
Officer title: COO North America Center Ops
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Aug 3, 2026
Transaction code: S
Shares / units: 1,200
Price per share: $75.57
Acquired / disposed: Disposed (D)
Shares owned after: 32,145
Ownership form: Direct
Amendment: No

Footnotes from the filing

This transaction was made pursuant to a trading plan intended to comply with Rule 10b5-1(c) previously adopted by the Reporting Person on March 10, 2026.

Around the same time

Director sold

~$436KReported value · 6,000 sh @ $72.65

5w ago

A board member of Bright Horizons Family Solutions sold $436K of Bright Horizons Family Solutions shares. Nobody planned it ahead of time.

More Official record

Officer sold ~$90K of Bright Horizons Family Solutions Inc.

Scheduled in advance5w ago

Officer sold ~$40K of Bright Horizons Family Solutions Inc.

Scheduled in advance2mo ago