Insider trade

Insider sold ~$3.62M of KO shares in the open market

Traded Jul 28, 2026 · Filed Jul 29, 2026

Coca-ColaKO

~$3.62M
Reported value · 40K sh @ $89.6864: -2.0%
stock since the trade · S&P 500 +4.6%, $88.27 → $86.51 on Oct 5

Why it stands out

Coca-Cola's Reporting person sold $3.62M of Coca-Cola shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Jul 28, 2026
Reporting period: Not applicable
Filed with the SEC: Jul 29, 2026

Insider$1M+Pre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$3,617,411

Shares × reported transaction price

Timing vs results

on the day of results (Jul 28, 2026)

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $88.27 on Jul 28, 2026, at its 52-week high, after a 7% rise over the previous 30 trading days

52-week range $65.67 (Sep 26, 2025) to $88.27 (Jul 28, 2026), 100% of the way up, from 251 adjusted closes. 30 trading days earlier: $82.62 on Jun 12, 2026. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	-1.9%	+3.6%	-5.5%
30 days	+0.2%	+3.4%	-3.2%

Past results only. Not a forecast.

Source receipt

Record ID: 0000021344-26-000154
Filed / recorded: Jul 29, 2026, 3:32 PM UTC
Added to OQRO: Oct 2, 2026, 3:52 AM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: COCA COLA CO
Issuer CIK: 21344
Ticker: KO
Reporting person: Pietracci Bruno
Relationship: Other
Security: Common Stock, $.25 Par Value
Table: Non-derivative (Table I)
Transaction date: Jul 28, 2026
Transaction code: S
Shares / units: 40,334
Price per share: $89.6864
Acquired / disposed: Disposed (D)
Shares owned after: 0
Ownership form: Direct
Amendment: No

Footnotes from the filing

The sale reported in this Form 4 was effected pursuant to a Rule 10b5-1 trading plan established by the reporting person on March 5, 2025.
The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $89.60 to $89.76. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.