Insider trade

CFO sold ~$13.3M of KO shares in the open market

Traded Jul 31, 2026 · Filed Aug 3, 2026

Coca-ColaKO

~$13.3M
Reported value · 152K sh @ $87.3119: 280K
Holds after · shares reported: -1.7%
stock since the trade · S&P 500 +2.3%, $87.59 → $86.10 on Oct 1

Why it stands out

The money chief of Coca-Cola sold $13.3M of Coca-Cola shares. Nobody planned it ahead of time.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Jul 31, 2026
Reporting period: Not applicable
Filed with the SEC: Aug 3, 2026

CFO$1M+

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$13,313,580

Shares × reported transaction price

Timing vs results

3 days after results of Jul 28, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $87.59 on Jul 31, 2026, within 2% of its 52-week high, after a 10% rise over the previous 30 trading days

52-week range $65.67 (Sep 26, 2025) to $89.08 (Jul 29, 2026), 94% of the way up, from 251 adjusted closes. 30 trading days earlier: $79.93 on Jun 17, 2026. Describes the past only, not a forecast

Planned / mechanical clue

None found in footnotes

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	-0.1%	-0.1%	+0.0%
30 days	+2.6%	+0.2%	+2.4%

Past results only. Not a forecast.

Source receipt

Record ID: 0000021344-26-000158
Filed / recorded: Aug 3, 2026, 3:52 PM UTC
Added to OQRO: Oct 2, 2026, 3:52 AM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: COCA COLA CO
Issuer CIK: 21344
Ticker: KO
Reporting person: John Murphy
Relationship: Officer
Officer title: President and CFO
Security: Common Stock, $.25 Par Value
Table: Non-derivative (Table I)
Transaction date: Jul 31, 2026
Transaction code: S
Shares / units: 152,483
Price per share: $87.3119
Acquired / disposed: Disposed (D)
Shares owned after: 279,917
Ownership form: Direct
Amendment: No

Footnotes from the filing

The price is the weighted average sale price of the aggregate number of shares that were sold by the reporting person. These shares were sold in multiple transactions at prices ranging from $86.875 to $87.93. The reporting person undertakes to provide to the issuer, any security holder of the issuer or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price.