Insider trade

Officer sold ~$543K of BKNG shares in the open market

Traded Aug 17, 2026 · Filed Aug 18, 2026

~$543K
Reported value · 2,627 sh @ $206.5809: 401K
Holds after · shares reported: -22.7%
stock since the trade · S&P 500 +0.3%, $204.76 → $158.33 on Oct 5

Why it stands out

Booking Holdings's EXECUTIVE VP, GENERAL COUNSEL sold $543K of Booking Holdings shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Aug 17, 2026
Reporting period: Not applicable
Filed with the SEC: Aug 18, 2026

Officer$500K–$1MPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$542,688

Shares × reported transaction price

Timing vs results

13 days after results of Aug 4, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $204.76 on Aug 17, 2026, 33% above its 52-week low and 11% below its high, after a 13% rise over the previous 30 trading days

52-week range $154.13 (May 15, 2026) to $228.8348 (Aug 22, 2025), 68% of the way up, from 251 adjusted closes. 30 trading days earlier: $181.03 on Jul 6, 2026. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	-1.9%	-0.4%	-1.5%
30 days	-21.2%	-1.0%	-20.2%

Past results only. Not a forecast.

Source receipt

Record ID: 0001214612-26-000007
Filed / recorded: Aug 18, 2026, 8:42 PM UTC
Added to OQRO: Oct 2, 2026, 12:27 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: Booking Holdings Inc.
Issuer CIK: 1075531
Ticker: BKNG
Reporting person: Peter J Millones
Relationship: Officer
Officer title: EXECUTIVE VP, GENERAL COUNSEL
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Aug 17, 2026
Transaction code: S
Shares / units: 2,627
Price per share: $206.5809
Acquired / disposed: Disposed (D)
Shares owned after: 400,790
Ownership form: Direct
Amendment: No

Footnotes from the filing

The 10b5-1(c) sales plan was adopted on November 26, 2024.
Represents the weighted average sales price. The range of prices received for the reported transactions was $206.35 - $207.23. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

Around the same time

Officer sold ~$260K of Booking Holdings

Scheduled in advance3w ago

Director sold ~$200K of Booking Holdings

Scheduled in advance5w ago

Officer sold ~$610K of Booking Holdings

Scheduled in advance5w ago