Insider trade

Director sold ~$1M of BKNG shares in the open market

Traded Jul 29, 2026 · Filed Jul 30, 2026

~$1M
Reported value · 5,000 sh @ $200.00: 16K
Holds after · shares reported: -20.4%
stock since the trade · S&P 500 +4.7%, $201.30 → $160.28 on Oct 1

Why it stands out

A board member of Booking Holdings sold $1M of Booking Holdings shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Jul 29, 2026
Reporting period: Not applicable
Filed with the SEC: Jul 30, 2026

DirectorIndirect holding$1M+Pre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$1,000,000

Shares × reported transaction price

Timing vs results

92 days after results of Apr 28, 2026, 6 days before results of Aug 4, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $201.30 on Jul 29, 2026, 31% above its 52-week low and 12% below its high, after a 15% rise over the previous 30 trading days

52-week range $154.13 (May 15, 2026) to $228.8348 (Aug 22, 2025), 63% of the way up, from 251 adjusted closes. 30 trading days earlier: $174.64 on Jun 15, 2026. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	+11.2%	+3.5%	+7.7%
30 days	+3.2%	+2.7%	+0.5%

Past results only. Not a forecast.

Source receipt

Record ID: 0001214607-26-000012
Filed / recorded: Jul 30, 2026, 8:15 PM UTC
Added to OQRO: Oct 2, 2026, 12:27 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: Booking Holdings Inc.
Issuer CIK: 1075531
Ticker: BKNG
Reporting person: Robert J Jr Mylod
Relationship: Director
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Jul 29, 2026
Transaction code: S
Shares / units: 5,000
Price per share: $200.00
Acquired / disposed: Disposed (D)
Shares owned after: 16,000
Ownership form: Indirect — By Annox Capital, LLC
Amendment: No

Footnotes from the filing

The 10b5-1(c) sales plan was adopted on August 7, 2025.
The reporting person is the managing member of Annox Capital, LLC and as a result may be deemed to beneficially own the securities held of record by Annox Capital, LLC. The reporting person disclaims such beneficial ownership except to the extent of his pecuniary interest therein, if any.

Around the same time

Officer sold ~$1.91M of Booking Holdings

Scheduled in advance7w ago

Officer sold ~$2.54M of Booking Holdings

Scheduled in advance7w ago

Officer sold ~$543K of Booking Holdings

Scheduled in advance7w ago