Insider trade

CEO sold ~$28K of PFG shares in the open market

Traded Jan 8, 2026 · Filed Jan 12, 2026

~$28K
Reported value · 300 sh @ $92.50: 62K
Holds after · shares reported: +22.4%
stock since the trade · S&P 500 +10.8%, $91.73 → $112.24 on Oct 1

Why it stands out

The boss of Principal Financial Group sold $28K of Principal Financial Group shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Jan 8, 2026
Reporting period: Not applicable
Filed with the SEC: Jan 12, 2026

CEOIndirect holding$25K–$100KPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$27,750

Shares × reported transaction price

Timing vs results

73 days after results of Oct 27, 2025, 32 days before results of Feb 9, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $91.73 on Jan 8, 2026, within 1% of its 52-week high, after an 8% rise over the previous 30 trading days

52-week range $69.56 (Apr 8, 2025) to $91.80 (Jan 6, 2026), 100% of the way up, from 250 adjusted closes. 30 trading days earlier: $84.56 on Nov 24, 2025. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	-0.5%	-2.3%	+1.8%
30 days	+1.7%	-1.8%	+3.5%
90 days	+5.1%	-1.1%	+6.2%
180 days	+27.6%	+8.0%	+19.6%

Past results only. Not a forecast.

Source receipt

Record ID: 0001126328-26-000004
Filed / recorded: Jan 12, 2026, 6:11 PM UTC
Added to OQRO: Oct 2, 2026, 12:28 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: PRINCIPAL FINANCIAL GROUP INC
Issuer CIK: 1126328
Ticker: PFG
Reporting person: Deanna D Strable-soethout
Relationship: Officer
Officer title: President and CEO
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Jan 8, 2026
Transaction code: S
Shares / units: 300
Price per share: $92.50
Acquired / disposed: Disposed (D)
Shares owned after: 62,252
Ownership form: Indirect — By Spouse
Amendment: No

Footnotes from the filing

This transaction was executed pursuant to a Rule 10b5-1 trading plan adopted on February 28, 2024.

Around the same time

CEO sold ~$697K of Principal Financial Group

Scheduled in advance8mo ago

CEO sold ~$885K of Principal Financial Group

Scheduled in advance8mo ago

CEO sold ~$743K of Principal Financial Group

Scheduled in advance8mo ago