Insider trade

CEO sold ~$696K of SFM shares in the open market

Traded Oct 5, 2026 · Filed Oct 6, 2026

~$696K
Reported value · 11K sh @ $64.48: 270K
Holds after · shares reported

Why it stands out

The boss of Sprouts Farmers Market sold $696K of Sprouts Farmers Market shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Oct 5, 2026
Reporting period: Not applicable
Filed with the SEC: Oct 6, 2026

CEO$500K–$1MPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$695,562

Shares × reported transaction price

Timing vs results

68 days after results of Jul 29, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $64.92 on Oct 5, 2026, within 4% of its 52-week low, after a 20% drop over the previous 30 trading days

52-week range $62.49 (Sep 25, 2026) to $114.12 (Oct 15, 2025), 5% of the way up, from 251 adjusted closes. 30 trading days earlier: $81.08 on Aug 21, 2026. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

Source receipt

Record ID: 0001719121-26-000019
Filed / recorded: Oct 6, 2026, 3:45 AM UTC
Added to OQRO: Oct 6, 2026, 9:10 PM UTC
Parser: form4-xml-v2
Data quality: Verified: identifiers matched exactly
Issuer: Sprouts Farmers Market, Inc.
Issuer CIK: 1575515
Ticker: SFM
Reporting person: Jack Sinclair
Relationship: Director, Officer
Officer title: Chief Executive Officer
Security: Common Stock, par value $0.001 per share
Table: Non-derivative (Table I)
Transaction date: Oct 5, 2026
Transaction code: S
Shares / units: 10,788
Price per share: $64.48
Acquired / disposed: Disposed (D)
Shares owned after: 269,980
Ownership form: Direct
Amendment: No

Footnotes from the filing

This transaction was pursuant to a Rule 10b5-1 trading plan adopted by the reporting person.
The reported price in Column 4 is a weighted average price. These shares were sold in multiple transactions at prices ranging from $63.29 to $65.01 per share, inclusive. The reporting person undertakes to provide to the issuer, any security holder of the issuer, or the staff of the Securities and Exchange Commission, upon request, full information regarding the number of shares sold at each separate price within the range set forth in this footnote.
Includes 231,284 shares of common stock and 38,696 restricted stock units. Each restricted stock unit represents the right to receive, upon vesting, one share of common stock. 7,597 restricted stock units will vest on March 19, 2027, 7,882 restricted stock units will vest evenly over two years on March 12, 2027 and March 12, 2028, and 23,217 restricted stock units will vest evenly over three years on March 12, 2027, March 12, 2028 and March 12, 2029. All such vests assume continued service through the applicable vest date.

Around the same time

11KShares · @ $16.47

yesterday

Derivative exercise or conversion — not an open-market buy.

More Official record

CEO sold ~$699K of Sprouts Farmers Market

Scheduled in advanceyesterday

11KShares · @ $16.47

yesterday

Derivative exercise or conversion — not an open-market buy.

More Official record