Insider trade

Apple's Senior Vice President sold ~$10.6M of shares under a pre-set plan

Traded Oct 2, 2025 · Filed Oct 3, 2025

AppleAAPL

~$10.6M
Reported value · 41K sh @ $257.36: 138K
Holds after · shares reported: +28.5%
stock since the trade · S&P 500 +14.2%, $257.13 → $330.32 on Oct 1

Why it stands out

Apple's Senior Vice President sold $10.6M of Apple shares. It was planned long ago, so it says very little.

Sold under a plan set up in advance, so the timing wasn't a fresh decision
Sold 23% of their holdings
5 insiders at Apple sold within a month

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Oct 2, 2025
Reporting period: Not applicable
Filed with the SEC: Oct 3, 2025

Officer$1M+Pre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$10,622,019

Shares × reported transaction price

Timing vs results

63 days after results of Jul 31, 2025, 28 days before results of Oct 30, 2025

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $257.13 on Oct 2, 2025, within 1% of its 52-week high, after a 14% rise over the previous 30 trading days

52-week range $172.42 (Apr 8, 2025) to $259.02 (Dec 26, 2024), 98% of the way up, from 250 adjusted closes. 30 trading days earlier: $226.01 on Aug 20, 2025. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

Securities lawsuit open at the trade date

A securities lawsuit naming the company as a defendant was filed on Jul 25, 2025 in the U.S. District Court, N.D. California. A filing is an allegation, not a finding.

City of Coral Springs Police Officers Pension Plan v. Apple Inc., docket 5:25-cv-06252, via CourtListener (court records). Nature of suit 850, company named as first defendant

After it was reported

After	Stock	S&P 500	Difference
7 days	-3.5%	-1.3%	-2.2%
30 days	+5.2%	+0.9%	+4.3%
90 days	+4.1%	+2.4%	+1.7%
180 days	+0.8%	-1.9%	+2.7%

Past results only. Not a forecast.

Source receipt

Record ID: 0001767094-25-000009
Filed / recorded: Oct 3, 2025, 10:32 PM UTC
Added to OQRO: Oct 1, 2026, 11:17 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: Apple Inc.
Issuer CIK: 320193
Ticker: AAPL
Reporting person: Deirdre O'brien
Relationship: Officer
Officer title: Senior Vice President
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Oct 2, 2025
Transaction code: S
Shares / units: 41,273
Price per share: $257.36
Acquired / disposed: Disposed (D)
Shares owned after: 138,427
Ownership form: Direct
Amendment: No

Footnotes from the filing

This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on August 27, 2024.
This transaction was executed in multiple trades at prices ranging from $256.985 to $257.98; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.