CEO sold ~$122K of e.l.f. Beauty
Automatic saleTraded Oct 1, 2025 · Filed Nov 11, 2025
The boss of e.l.f. Beauty sold $8.48M of e.l.f. Beauty shares. It was planned long ago, so it says very little.
Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell
open market sale
Code S — open-market or private sale
~$8,478,206
Shares × reported transaction price
56 days after results of Aug 6, 2025, 35 days before results of Nov 5, 2025
Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results
Footnote references a pre-arranged trading plan (Rule 10b5-1)
Only flagged when a footnote says so; never inferred
| After | Stock | S&P 500 | Difference |
|---|---|---|---|
| 7 days | -6.3% | -3.4% | -2.9% |
| 30 days | +0.0% | +0.9% | -0.9% |
| 90 days | -4.5% | +1.6% | -6.1% |
| 180 days | -29.2% | +8.2% | -37.5% |
Past results only. Not a forecast.
CEO sold ~$122K of e.l.f. Beauty
Automatic saleInsider sold ~$72K of e.l.f. Beauty
Automatic saleGift or transfer — classified separately from trades.