Insider trade

Amazon's CEO Douglas J Herrington sold about $278K of shares under a pre-set plan

Traded Aug 3, 2026 · Filed Aug 5, 2026

AmazonAMZN

~$278K
Reported value · 1,000 sh @ $278.39: 484K
Holds after · shares reported: -12.6%
stock since the trade · S&P 500 +0.8%, $284.02 → $248.23 on Oct 1

Why it stands out

The boss of Amazon sold $278K of Amazon shares. It was planned long ago, so it says very little.

Sold under a plan set up in advance, so the timing wasn't a fresh decision
Routine for them: 35 sales in the past year
8 insiders at Amazon sold within a month

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Aug 3, 2026
Reporting period: Not applicable
Filed with the SEC: Aug 5, 2026

CEO$100K–$500KPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$278,390

Shares × reported transaction price

Timing vs results

4 days after results of Jul 30, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $284.02 on Aug 3, 2026, at its 52-week high, after a 16% rise over the previous 30 trading days

52-week range $198.79 (Feb 13, 2026) to $284.02 (Aug 3, 2026), 100% of the way up, from 251 adjusted closes. 30 trading days earlier: $244.39 on Jun 18, 2026. Describes the past only, not a forecast

Layoff notice nearby

A WARN layoff notice covering 494 workers was filed in Florida on July 16, 2026.

From the official state WARN list, 18 days before the trade; 2 more notices by the company within 60 days. Shown for timing only; the two filings are separate

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	-2.6%	+1.2%	-3.8%
30 days	-5.6%	-0.3%	-5.3%

Past results only. Not a forecast.

Source receipt

Record ID: 0001018724-26-000030
Filed / recorded: Aug 5, 2026, 8:42 PM UTC
Added to OQRO: Oct 1, 2026, 11:17 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: AMAZON COM INC
Issuer CIK: 1018724
Ticker: AMZN
Reporting person: Douglas J Herrington
Relationship: Officer
Officer title: CEO Worldwide Amazon Stores
Security: Common Stock, par value $.01 per share
Table: Non-derivative (Table I)
Transaction date: Aug 3, 2026
Transaction code: S
Shares / units: 1,000
Price per share: $278.39
Acquired / disposed: Disposed (D)
Shares owned after: 483,527
Ownership form: Direct
Amendment: No

Footnotes from the filing

This transaction was effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 11/10/2025.

Around the same time

CEO sold ~$255K of Amazon

Scheduled in advance5w ago

Defense awarded6w ago

$66.2Mcommitted so far

This task order is for amazon web services unclassified and classified cloud service offerings and enterprise support in support of the…

The largest of the 10 contracts on record here for Amazon

Why it stands out Official record

Defense awarded6w ago

$23.4Mcommitted so far

Aflcmc/hncd requires a range of storage solutions to support the usaf, including object storage for large-scale data ingestion, block…

Competed among a limited group of bidders

Why it stands out Official record