Insider trade

Apple's senior vice president sold about $2.47M of shares under a pre-set plan

Traded Apr 2, 2026 · Filed Apr 3, 2026

AppleAAPL

~$2.47M
Reported value · 9,664 sh @ $255.82: 137K
Holds after · shares reported: +29.1%
stock since the trade · S&P 500 +16.5%, $255.92 → $330.32 on Oct 1

Why it stands out

Apple's Senior Vice President sold $2.47M of Apple shares. It was planned long ago, so it says very little.

Sold under a plan set up in advance, so the timing wasn't a fresh decision
Sold 7% of their holdings
4 insiders at Apple sold within a month

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Apr 2, 2026
Reporting period: Not applicable
Filed with the SEC: Apr 3, 2026

Officer$1M+Pre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$2,472,244

Shares × reported transaction price

Timing vs results

63 days after results of Jan 29, 2026, 28 days before results of Apr 30, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $255.92 on Apr 2, 2026, 48% above its 52-week low and 11% below its high, after a 2% drop over the previous 30 trading days

52-week range $172.42 (Apr 8, 2025) to $286.19 (Dec 2, 2025), 73% of the way up, from 251 adjusted closes. 30 trading days earlier: $260.58 on Feb 19, 2026. Describes the past only, not a forecast

Layoff notice nearby

A WARN layoff notice covering 57 workers was filed in California on April 23, 2026.

From the official state WARN list, 21 days after the trade. Shown for timing only; the two filings are separate

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

Securities lawsuit open at the trade date

A securities lawsuit naming the company as a defendant was filed on Jul 25, 2025 in the U.S. District Court, N.D. California. A filing is an allegation, not a finding.

City of Coral Springs Police Officers Pension Plan v. Apple Inc., docket 5:25-cv-06252, via CourtListener (court records). Nature of suit 850, company named as first defendant

After it was reported

After	Stock	S&P 500	Difference
7 days	+0.1%	+4.1%	-4.0%
30 days	+11.1%	+11.4%	-0.3%
90 days	+20.8%	+14.0%	+6.8%

Past results only. Not a forecast.

Source receipt

Record ID: 0001140361-26-013192
Filed / recorded: Apr 3, 2026, 10:30 PM UTC
Added to OQRO: Oct 1, 2026, 11:17 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: Apple Inc.
Issuer CIK: 320193
Ticker: AAPL
Reporting person: Deirdre O'brien
Relationship: Officer
Officer title: Senior Vice President
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Apr 2, 2026
Transaction code: S
Shares / units: 9,664
Price per share: $255.82
Acquired / disposed: Disposed (D)
Shares owned after: 136,810
Ownership form: Direct
Amendment: No

Footnotes from the filing

This transaction was made pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on November 24, 2025.
This transaction was executed in multiple trades at prices ranging from $255.51 to $256.095; the price reported above reflects the weighted average sale price. The reporting person hereby undertakes to provide full information regarding the number of shares and prices at which the transactions were effected upon request to the SEC staff, Apple, or a security holder of Apple.

Around the same time

5mo ago

Congress trade

$1,001 - $15,000Reported range · official band, not an exact amount

17 different filers disclosed AAPL within 90 days. Disclosed 23 days after the transaction; reported as an official range, not an exact amount.

Why it stands out Official record

CFO sold ~$422K of Apple

Scheduled in advance5mo ago

6mo ago

1,717Shares

Derivative exercise or conversion — not an open-market buy.

Why it stands out Official record