Insider trade

CEO sold ~$749K of WSM shares in the open market

Traded Jul 15, 2026 · Filed Jul 17, 2026

~$749K
Reported value · 3,363 sh @ $222.74: 889K
Holds after · shares reported: +4.7%
stock since the trade · S&P 500 +1.2%, $222.84 → $233.39 on Oct 1

Why it stands out

The boss of Williams-Sonoma, Inc. sold $749K of Williams-Sonoma, Inc. shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Jul 15, 2026
Reporting period: Not applicable
Filed with the SEC: Jul 17, 2026

CEO$500K–$1MPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$749,075

Shares × reported transaction price

Timing vs results

55 days after results of May 21, 2026, 42 days before results of Aug 26, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $222.84 on Jul 15, 2026, 35% above its 52-week low and 7% below its high, after a 10% rise over the previous 30 trading days

52-week range $165.01 (Jul 16, 2025) to $240.17 (Jun 29, 2026), 77% of the way up, from 251 adjusted closes. 30 trading days earlier: $202.14 on Jun 1, 2026. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	+5.0%	-0.4%	+5.3%
30 days	+8.5%	+3.6%	+4.9%

Past results only. Not a forecast.

Source receipt

Record ID: 0000719955-26-000184
Filed / recorded: Jul 17, 2026, 9:37 PM UTC
Added to OQRO: Oct 2, 2026, 12:29 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: WILLIAMS SONOMA INC
Issuer CIK: 719955
Ticker: WSM
Reporting person: Laura Alber
Relationship: Director, Officer
Officer title: PRESIDENT & CEO
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Jul 15, 2026
Transaction code: S
Shares / units: 3,363
Price per share: $222.74
Acquired / disposed: Disposed (D)
Shares owned after: 888,524
Ownership form: Direct
Amendment: No

Footnotes from the filing

Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on October 2, 2025.
Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $222.53 to $222.95. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.