Insider trade

CEO purchased ~$3M of NOW shares in the open market

Traded Feb 27, 2026 · Filed Mar 2, 2026

ServiceNowNOW

~$3M
Reported value · 29K sh @ $104.597: 158K
Holds after · shares reported: +26.0%
stock since the trade · S&P 500 +12.9%, $108.01 → $136.08 on Oct 5

Why it stands out

The boss of ServiceNow paid $3M out of pocket for ServiceNow shares. The ServiceNow shares held grew by 22%.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Feb 27, 2026
Reporting period: Not applicable
Filed with the SEC: Mar 2, 2026

CEO$1M+Holdings +22%

Context

Classification

open market purchase

Code P — open-market or private purchase

Absolute commitment

~$2,999,528

Shares × reported transaction price

Size band

$1M+

Ownership change

+22.1%

Purchase shares ÷ estimated pre-transaction holdings, from the filing

Rarity

Not enough history to judge

Confirmed open-market purchases by the same insider in the available history

Cluster activity

No other insider purchases within 30 days

Distinct insiders at the same issuer with confirmed open-market purchases

Size vs CEO pay

This purchase equals about 5.8% of the CEO's reported total pay for fiscal 2025 ($51.6M)

Purchase value ÷ the CEO's total from the Summary Compensation Table, as tagged in the pay versus performance table of the company's proxy statement (DEF 14A), filed 2026-04-06. The proxy names Mr. McDermott as CEO for that year. A size comparison, not a judgement

Timing vs results

30 days after results of Jan 28, 2026, 54 days before results of Apr 22, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $108.01 on Feb 27, 2026, 7% above its 52-week low and 48% below its high, after a 20% drop over the previous 30 trading days

52-week range $100.58 (Feb 11, 2026) to $208.938 (Jul 3, 2025), 7% of the way up, from 251 adjusted closes. 30 trading days earlier: $134.61 on Jan 14, 2026. Describes the past only, not a forecast

Planned / mechanical clue

None found in footnotes

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	+3.0%	-0.5%	+3.5%
30 days	-9.9%	-3.6%	-6.3%
90 days	+20.0%	+11.5%	+8.5%
180 days	+30.7%	+12.8%	+18.0%

Past results only. Not a forecast.

Source receipt

Record ID: 0001334944-26-000020
Filed / recorded: Mar 2, 2026, 9:11 PM UTC
Added to OQRO: Oct 2, 2026, 12:28 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: ServiceNow, Inc.
Issuer CIK: 1373715
Ticker: NOW
Reporting person: William R Mcdermott
Relationship: Director, Officer
Officer title: Chairman & CEO
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Feb 27, 2026
Transaction code: P
Shares / units: 28,677
Price per share: $104.597
Acquired / disposed: Acquired (A)
Shares owned after: 158,229
Ownership form: Direct
Amendment: No

Footnotes from the filing

The transaction reported on this Form 4 was effected pursuant to a "non-Rule 10b5-1 trading arrangement," as defined by Regulation S-K 408(c), adopted by the Reporting Person on February 13, 2026.
Represents the aggregate of purchases effected on the same day at different prices.
Represents the weighted average purchase price per share. The shares purchased at prices ranging from $104.595 to $105.216 per share. Full information regarding the number of shares purchased at each price shall be provided upon request to the staff of the U.S. Securities and Exchange Commission, the Issuer, or a security holder of the Issuer.