Insider trade

10% owner sold ~$18K of APPF shares in the open market

Traded Jul 10, 2026 · Filed Jul 14, 2026

Why it stands out

A big owner of AppFolio sold $18K of AppFolio shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

10% ownerIndirect holding<$25KPre-arranged plan referenced

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$18,000

Shares × reported transaction price

Timing vs results

78 days after results of Apr 23, 2026, 13 days before results of Jul 23, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After	Stock	S&P 500	Difference
7 days	−7.5%	−1.0%	−6.5%
30 days	+16.4%	+2.9%	+13.6%

Past results only. Not a forecast.

Sales made pursuant to a 10b5-1 trading plan previously adopted by the Reporting Person on March 13, 2026.

8w ago

Routine share withholding; mechanical by default.

8w ago

Routine share withholding; mechanical by default.

8w ago

Routine share withholding; mechanical by default.