Insider trade

CEO sold ~$298K of WSM shares in the open market

Traded Nov 25, 2025 · Filed Nov 26, 2025

~$298K
Reported value · 1,676 sh @ $178.05: 869K
Holds after · shares reported: +30.0%
stock since the trade · S&P 500 +13.2%, $179.58 → $233.39 on Oct 1

Why it stands out

The boss of Williams-Sonoma, Inc. sold $298K of Williams-Sonoma, Inc. shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Nov 25, 2025
Reporting period: Not applicable
Filed with the SEC: Nov 26, 2025

CEO$100K–$500KPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$298,412

Shares × reported transaction price

Timing vs results

6 days after results of Nov 19, 2025, 113 days before results of Mar 18, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $179.58 on Nov 25, 2025, 30% above its 52-week low and 18% below its high, after a 6% drop over the previous 30 trading days

52-week range $137.62 (Apr 16, 2025) to $217.71 (Feb 18, 2025), 52% of the way up, from 250 adjusted closes. 30 trading days earlier: $191.50 on Oct 14, 2025. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	-0.4%	+0.3%	-0.7%
30 days	+4.0%	+0.7%	+3.3%
90 days	+17.4%	+0.9%	+16.6%
180 days	+12.9%	+9.8%	+3.1%

Past results only. Not a forecast.

Source receipt

Record ID: 0000719955-25-000052
Filed / recorded: Nov 26, 2025, 11:07 PM UTC
Added to OQRO: Oct 2, 2026, 12:29 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: WILLIAMS SONOMA INC
Issuer CIK: 719955
Ticker: WSM
Reporting person: Laura Alber
Relationship: Director, Officer
Officer title: PRESIDENT & CEO
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Nov 25, 2025
Transaction code: S
Shares / units: 1,676
Price per share: $178.05
Acquired / disposed: Disposed (D)
Shares owned after: 868,601
Ownership form: Direct
Amendment: No

Footnotes from the filing

Sale of shares pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on September 10, 2024.
Reflects the weighted average price as the shares were sold in multiple transactions. The per share transaction price ranged from $177.72 to $178.66. The reporting person undertakes to provide upon request by the U.S. Securities and Exchange Commission staff, the issuer, or a security holder of the issuer, full information regarding the number of shares sold at each separate price.