Insider trade

CEO sold ~$102K of EFX shares in the open market

Traded Jul 24, 2026 · Filed Jul 28, 2026

EquifaxEFX

~$102K
Reported value · 600 sh @ $169.8583: 309K
Holds after · shares reported: -19.0%
stock since the trade · S&P 500 +3.4%, $172.54 → $139.73 on Oct 1

Why it stands out

The boss of Equifax sold $102K of Equifax shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Jul 24, 2026
Reporting period: Not applicable
Filed with the SEC: Jul 28, 2026

CEO$100K–$500KPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$101,915

Shares × reported transaction price

Timing vs results

3 days after results of Jul 21, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $172.54 on Jul 24, 2026, 14% above its 52-week low and 34% below its high, after a 4% rise over the previous 30 trading days

52-week range $151.93 (Jun 25, 2026) to $262.33 (Sep 17, 2025), 19% of the way up, from 251 adjusted closes. 30 trading days earlier: $166.06 on Jun 10, 2026. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	-5.2%	+5.5%	-10.7%
30 days	+3.9%	+5.5%	-1.6%

Past results only. Not a forecast.

Source receipt

Record ID: 0001225208-26-006748
Filed / recorded: Jul 28, 2026, 8:13 PM UTC
Added to OQRO: Oct 2, 2026, 12:27 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: EQUIFAX INC
Issuer CIK: 33185
Ticker: EFX
Reporting person: Mark W Begor
Relationship: Director, Officer
Officer title: CEO
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Jul 24, 2026
Transaction code: S
Shares / units: 600
Price per share: $169.8583
Acquired / disposed: Disposed (D)
Shares owned after: 308,581
Ownership form: Direct
Amendment: No

Footnotes from the filing

The sales reported in this Form 4 were effected pursuant to a Rule 10b5-1 trading plan adopted by the reporting person on 10/28/2025.
The price reported in column 4 is a weighted average price. The shares were sold at prices ranging from $169.42 to $170.09, inclusive. Upon request by the SEC staff, the issuer, or any security holder of the issuer, full information regarding the number of shares purchased or sold at each separate price will be provided.
Includes accrued dividend equivalent units for dividends reinvested in corresponding restricted stock units through the Company's last dividend payment date and 226 shares of common stock purchased pursuant to the Equifax Inc. 2020 Employee Stock Purchase Plan.

Around the same time

8w ago

181Derivative units · @ $158.72

Compensation award — excluded from discretionary-purchase analysis.

Why it stands out Official record

8w ago

160Derivative units · @ $180.07

Compensation award — excluded from discretionary-purchase analysis.

Why it stands out Official record

2mo ago

38KShares · @ $112.46

Derivative exercise or conversion — not an open-market buy.

Why it stands out Official record