Insider trade

Officer sold ~$109K of LULU shares in the open market

Traded Sep 30, 2025 · Filed Oct 2, 2025

Lululemon AthleticaLULU

~$109K
Reported value · 615 sh @ $178.00: 8,993
Holds after · shares reported: -46.1%
stock since the trade · S&P 500 +14.7%, $177.93 → $95.86 on Oct 1

Why it stands out

Lululemon Athletica's Chief Brand Officer sold $109K of Lululemon Athletica shares. Nobody planned it ahead of time.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Sep 30, 2025
Reporting period: Not applicable
Filed with the SEC: Oct 2, 2025

Officer$100K–$500K

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$109,470

Shares × reported transaction price

Timing vs results

26 days after results of Sep 4, 2025, 72 days before results of Dec 11, 2025

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $177.93 on Sep 30, 2025, 11% above its 52-week low and 58% below its high, after a 13% drop over the previous 30 trading days

52-week range $159.865 (Sep 12, 2025) to $421.16 (Jan 30, 2025), 7% of the way up, from 249 adjusted closes. 30 trading days earlier: $203.62 on Aug 18, 2025. Describes the past only, not a forecast

Planned / mechanical clue

None found in footnotes

Only flagged when a footnote says so; never inferred

Securities lawsuit open at the trade date

A securities lawsuit naming the company as a defendant was filed on Aug 8, 2024 in the U.S. District Court, S.D. New York. A filing is an allegation, not a finding.

Patel v. Lululemon Athletica Inc., docket 1:24-cv-06033, via CourtListener (court records). Nature of suit 850, company named as first defendant

After it was reported

After	Stock	S&P 500	Difference
7 days	-4.6%	-2.4%	-2.2%
30 days	-5.8%	+2.1%	-7.9%
90 days	+20.1%	+2.1%	+18.0%
180 days	-9.6%	-2.1%	-7.5%

Past results only. Not a forecast.

Source receipt

Record ID: 0001397187-25-000042
Filed / recorded: Oct 2, 2025, 9:17 PM UTC
Added to OQRO: Oct 2, 2026, 12:28 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: lululemon athletica inc.
Issuer CIK: 1397187
Ticker: LULU
Reporting person: Nicole Neuburger
Relationship: Officer
Officer title: Chief Brand Officer
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Sep 30, 2025
Transaction code: S
Shares / units: 615
Price per share: $178.00
Acquired / disposed: Disposed (D)
Shares owned after: 8,993
Ownership form: Direct
Amendment: No

Around the same time

12mo ago

Congress trade

$1,001 - $15,000Reported range · official band, not an exact amount

4 different filers disclosed LULU within 90 days. Disclosed 17 days after the transaction; reported as an official range, not an exact amount.

Why it stands out Official record

12mo ago

Activist stake

8.4%Stake

A Schedule 13D means the holder owns more than 5% and keeps the option to push for changes: board seats, a sale, buybacks. It must be filed within 5 business days.

Why it stands out Official record

12mo ago

5%+ stake

3.6%Stake

The holder reported owning less than 5%, which ends its duty to keep reporting this stake.

Why it stands out Official record