Insider trade

CEO sold ~$335K of BKNG shares in the open market

Traded Mar 16, 2026 · Filed Mar 17, 2026

Booking HoldingsBKNG

~$335K
Reported value · 78 sh @ $4,291.2769: 13K
Holds after · shares reported: -6.7%
stock since the trade · S&P 500 +14.2%, $171.7208 → $160.28 on Oct 1

Why it stands out

The boss of Booking Holdings sold $335K of Booking Holdings shares. It was planned long ago, so it says very little.

Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell

View the official recordSEC Form 4 — Statement of Changes in Beneficial Ownership

All the details

Dates, kept separate

Transaction date: Mar 16, 2026
Reporting period: Not applicable
Filed with the SEC: Mar 17, 2026

CEO$100K–$500KPre-arranged plan referenced

Context

Classification

open market sale

Code S — open-market or private sale

Absolute commitment

~$334,720

Shares × reported transaction price

Timing vs results

26 days after results of Feb 18, 2026, 43 days before results of Apr 28, 2026

Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results

Price at the time

Closed at $171.7208 on Mar 16, 2026, 11% above its 52-week low and 26% below its high, after a 14% drop over the previous 30 trading days

52-week range $154.8332 (Feb 23, 2026) to $232.6368 (Jul 7, 2025), 22% of the way up, from 251 adjusted closes. 30 trading days earlier: $200.0736 on Jan 30, 2026. Describes the past only, not a forecast

Planned / mechanical clue

Footnote references a pre-arranged trading plan (Rule 10b5-1)

Only flagged when a footnote says so; never inferred

After it was reported

After	Stock	S&P 500	Difference
7 days	-3.3%	-0.7%	-2.6%
30 days	+9.6%	+7.4%	+2.2%
90 days	+0.3%	+13.4%	-13.2%
180 days	+0.1%	+15.0%	-15.0%

Past results only. Not a forecast.

Source receipt

Record ID: 0001516908-26-000014
Filed / recorded: Mar 17, 2026, 8:30 PM UTC
Added to OQRO: Oct 2, 2026, 12:27 PM UTC
Parser: form4-xml-v1
Data quality: Verified: identifiers matched exactly
Issuer: Booking Holdings Inc.
Issuer CIK: 1075531
Ticker: BKNG
Reporting person: Glenn D Fogel
Relationship: Director, Officer
Officer title: CEO AND PRESIDENT
Security: Common Stock
Table: Non-derivative (Table I)
Transaction date: Mar 16, 2026
Transaction code: S
Shares / units: 78
Price per share: $4,291.2769
Acquired / disposed: Disposed (D)
Shares owned after: 12,920
Ownership form: Direct
Amendment: No

Footnotes from the filing

The 10b5-1(c) sales plan was adopted on December 9, 2024.
Represents the weighted average sales price. The range of prices received for the reported transactions was $4,290.87 - $4,291.81. Upon request by the Commission staff, Booking Holdings will provide full information regarding the number of shares sold at each separate price.

Around the same time

CEO sold ~$62K of Booking Holdings

Scheduled in advance6mo ago

CEO sold ~$762K of Booking Holdings

Scheduled in advance6mo ago

CEO sold ~$882K of Booking Holdings

Scheduled in advance6mo ago

Why it stands out

Dates, kept separate

Context

After it was reported

Source receipt

Footnotes from the filing

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