Ulta Beauty (ULTA)Director sold ~$322K

~$322K

Approx. value · 600 sh @ $537.31

7,168

Holds after · shares reported

Traded

Sep 11, 2026

Filed

Sep 14, 2026

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

1. Jul 14, 2026Company filing · Form 8-K · Executive change, Reg FDChanged a top executive or board member, and shared information with investors“On July 14, 2026, Ulta Beauty, Inc. (the “Company”) announced that Kelly E. Garcia will transition from his role as a member of its board of directors (the “Board”) to Chief Technology Officer of the Company (“CTO”), with an anticipated start date of August 31, 2026.”
2. Aug 4, 20265% stakeSanders Capital, LLC reported a passive stake (13G) of 5.7%
3. Aug 13, 2026Company filing · Form 8-K · Executive change, Other newsChanged a top executive or board member, and reported other company news“On August 13, 2026, the Board of Directors (the “Board”) of Ulta Beauty, Inc. (the “Company” or “Ulta Beauty”) appointed Brieane L. Olson, 47, as an independent director.”
4. Aug 27, 2026Company filing · Form 8-K · ResultsReported its results
5. Sep 11, 2026 · this disclosureInsiderDirector sold ~$322K of ULTA shares in the open market

What came next

1. Sep 17, 2026InsiderCEO sold ~$1.09M of ULTA shares in the open market

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for Ulta Beauty

For Ulta Beauty, OQRO holds 4 insider filings (SEC Form 4 or Form 144) and 13 fund holdings reports (13F) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its ULTA page.

How this filing works

• SEC Form 4
• Open-market purchase
• Rule 10b5-1 trading plans

Other disclosures at Ulta Beauty

• SEC Form 4Sep 21, 2026
• SEC Form 144Sep 17, 2026
• SEC Form 144Sep 11, 2026
• SEC Form 13F-HRAug 14, 2026
• SEC Form 13F-HRAug 14, 2026
• SEC Form 13F-HRAug 14, 2026

Everything OQRO holds on this company is on its ULTA page.