Ulta Beauty (ULTA)Officer filed to sell ~$1.09M

~$1.09M

planned to sell · 2,000 shares, around Sep 17, 2026

Planned for

Sep 17, 2026

Notice filed

Sep 17, 2026

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

1. Aug 4, 20265% stakeSanders Capital, LLC reported a passive stake (13G) of 5.7%
2. Aug 13, 2026Company filing · Form 8-K · Executive change, Other newsChanged a top executive or board member, and reported other company news“On August 13, 2026, the Board of Directors (the “Board”) of Ulta Beauty, Inc. (the “Company” or “Ulta Beauty”) appointed Brieane L. Olson, 47, as an independent director.”
3. Aug 27, 2026Company filing · Form 8-K · ResultsReported its results
4. Sep 11, 2026InsiderDirector sold ~$322K of ULTA shares in the open market
5. Sep 17, 2026InsiderCEO sold ~$1.09M of ULTA shares in the open market

How to read SEC Form 144

Form 144 is a notice that a company insider plans to sell shares. It is filed when the sell order is placed, so it announces a planned sale and does not prove that the sale took place.

Full guide: What is an SEC Form 144?

What else is on file for Ulta Beauty

For Ulta Beauty, OQRO holds 4 insider filings (SEC Form 4 or Form 144) and 13 fund holdings reports (13F) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its ULTA page.

How this filing works

• SEC Form 144
• Rule 10b5-1 trading plans

Other disclosures at Ulta Beauty

• SEC Form 4Sep 21, 2026
• SEC Form 4Sep 14, 2026
• SEC Form 144Sep 11, 2026
• SEC Form 13F-HRAug 14, 2026
• SEC Form 13F-HRAug 14, 2026
• SEC Form 13F-HRAug 14, 2026

Everything OQRO holds on this company is on its ULTA page.