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Insider trade

Vital Farms (VITL)CHIEF MARKETING OFFICER sold ~$518K

Kathryn Mckeon, CHIEF MARKETING OFFICER at Vital Farms, sold ~$518K of Vital Farms shares.

~$518K
Approx. value · 12K sh @ $42.08
46K
Holds after · shares reported
Traded
Jan 13, 2025
Filed
Jan 15, 2025

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

  1. Nov 12, 2024Insider · 1 personInsiders: 2 sales (~$1.2M)
  2. Nov 19, 2024Insider · 2 peopleInsiders: 3 sales (~$742K)
  3. Nov 20, 2024InsiderChair sold ~$121K of VITL shares in the open market
  4. Dec 12, 2024Insider · 1 personInsiders: 3 sales (~$1.7M)
  5. Dec 13, 2024Insider · 1 personInsiders: 2 sales (~$3.1M)
  6. Dec 19, 2024Insider · 1 personInsiders: 2 sales (~$916K)
  7. Jan 13, 2025 · this disclosureInsiderOfficer sold ~$518K of VITL shares in the open market

What came next

  1. Jan 13, 2025Insider · 1 personInsiders: 4 sales (~$1.9M)
  2. Jan 17, 2025Insider · 2 peopleInsiders: 2 sales (~$1.8M)
  3. Jan 21, 2025Insider · 1 personInsiders: 4 sales (~$1.0M)
  4. Feb 12, 2025InsiderCEO sold ~$1.59M of VITL shares in the open market
  5. Feb 19, 2025Insider · 1 personInsiders: 2 sales (~$839K)
  6. Mar 12, 2025Insider · 1 personInsiders: 2 sales (~$1.4M)
  7. Mar 14, 2025InsiderDirector sold ~$336K of VITL shares in the open market
  8. Mar 19, 2025InsiderChair sold ~$589K of VITL shares in the open market
  9. Mar 24, 2025InsiderChair sold ~$126K of VITL shares in the open market
  10. Apr 14, 2025InsiderCEO sold ~$1.52M of VITL shares in the open market
  11. Apr 21, 2025InsiderChair sold ~$784K of VITL shares in the open market
View the official recordSEC Form 4

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for Vital Farms

For Vital Farms, OQRO holds 1 fund holdings report (13F) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its VITL page.

Other recent filings by Kathryn Mckeon, CHIEF MARKETING OFFICER

The full history of Kathryn Mckeon, CHIEF MARKETING OFFICER is on the profile page.

How this filing works

Other disclosures at Vital Farms

Everything OQRO holds on this company is on its VITL page.

This is one filing. OQRO holds the rest

Insider trades filed with the SEC, stock trades disclosed by members of Congress, fund holdings from 13F filings and federal contract awards, each one in plain words next to its official filing. On this page it opens why the trade stands out, what the company did around that time, the price since, and every field of the form.

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