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Insider trade

Vital Farms (VITL)Officer sold ~$571K

Kathryn Mckeon, Officer at Vital Farms, sold ~$571K of Vital Farms shares.

~$571K
Approx. value · 12K sh @ $47.59
38K
Holds after · shares reported
Traded
Aug 15, 2025
Filed
Aug 19, 2025

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

  1. Jun 12, 2025InsiderCFO sold ~$38K of VITL shares in the open market
  2. Jun 13, 2025Insider · 1 personInsiders: 2 sales (~$791K)
  3. Jun 17, 2025InsiderChair sold ~$161K of VITL shares in the open market
  4. Jul 1, 2025Insider · 1 personInsiders: 2 sales (~$1.2M)
  5. Jul 11, 2025InsiderCFO sold ~$47K of VITL shares in the open market
  6. Jul 23, 2025InsiderChair sold ~$202K of VITL shares in the open market
  7. Aug 1, 2025Insider · 1 personInsiders: 2 sales (~$1.1M)
  8. Aug 7, 2025InsiderChair sold ~$202K of VITL shares in the open market
  9. Aug 8, 2025InsiderChair sold ~$226K of VITL shares in the open market
  10. Aug 11, 2025Insider · 2 peopleInsiders: 2 sales (~$182K)
  11. Aug 12, 2025Insider · 2 peopleInsiders: 2 sales (~$1.2M)
  12. Aug 13, 2025InsiderDirector sold ~$953K of VITL shares in the open market
  13. Aug 14, 2025Insider · 2 peopleInsiders: 3 sales (~$452K)
  14. Aug 15, 2025 · this disclosureInsiderOfficer sold ~$571K of VITL shares in the open market

What came next

  1. Aug 15, 2025InsiderOfficer sold ~$477K of VITL shares in the open market
  2. Aug 18, 2025InsiderOfficer sold ~$1.05M of VITL shares in the open market
  3. Aug 19, 2025InsiderChair sold ~$40K of VITL shares in the open market
  4. Aug 21, 2025InsiderChair sold ~$211K of VITL shares in the open market
  5. Aug 22, 2025InsiderOfficer sold ~$244K of VITL shares in the open market
  6. Aug 29, 2025InsiderChair sold ~$5.11M of VITL shares in the open market
  7. Sep 2, 2025Insider · 1 personInsiders: 3 sales (~$7.5M)
  8. Sep 4, 2025InsiderChair sold ~$5.1M of VITL shares in the open market
  9. Sep 10, 2025Insider · 1 personInsiders: 2 sales (~$790K)
  10. Nov 4, 2025Company filing · Form 8-K · ResultsReported its results
View the official recordSEC Form 4

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for Vital Farms

For Vital Farms, OQRO holds 1 fund holdings report (13F) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its VITL page.

Other recent filings by Kathryn Mckeon, CMO and GM, Butter

The full history of Kathryn Mckeon, CMO and GM, Butter is on the profile page.

How this filing works

Other disclosures at Vital Farms

Everything OQRO holds on this company is on its VITL page.

This is one filing. OQRO holds the rest

Insider trades filed with the SEC, stock trades disclosed by members of Congress, fund holdings from 13F filings and federal contract awards, each one in plain words next to its official filing. On this page it opens why the trade stands out, what the company did around that time, the price since, and every field of the form.

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