CEO sold ~$274K of Brown–Forman
Scheduled in advanceTraded Feb 12, 2026 · Filed Feb 14, 2026
The boss of Brown–Forman sold $804K of Brown–Forman shares. It was planned long ago, so it says very little.
Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell
open market sale
Code S — open-market or private sale
~$803,624
Shares × reported transaction price
70 days after results of Dec 4, 2025, 20 days before results of Mar 4, 2026
Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results
Closed at $30.67 on Feb 12, 2026, 21% above its 52-week low and 19% below its high, after a 16% rise over the previous 30 trading days
52-week range $25.35 (Jan 7, 2026) to $37.96 (Mar 10, 2025), 42% of the way up, from 251 adjusted closes. 30 trading days earlier: $26.33 on Dec 30, 2025. Describes the past only, not a forecast
Footnote references a pre-arranged trading plan (Rule 10b5-1)
Only flagged when a footnote says so; never inferred
| After | Stock | S&P 500 | Difference |
|---|---|---|---|
| 7 days | +4.0% | +0.7% | +3.3% |
| 30 days | -20.3% | -3.4% | -16.9% |
| 90 days | -10.3% | +8.2% | -18.5% |
| 180 days | -5.7% | +13.2% | -18.9% |
Past results only. Not a forecast.
CEO sold ~$274K of Brown–Forman
Scheduled in advanceCEO sold ~$240K of Brown–Forman
Scheduled in advanceCEO sold ~$148K of Brown–Forman
Scheduled in advance