CEO sold ~$274K of Brown–Forman
Scheduled in advanceLoading…
Traded Dec 4, 2025 · Filed Dec 6, 2025
The boss of Brown–Forman sold $240K of Brown–Forman shares. It was planned long ago, so it says very little.
Written from the filing's own figures. OQRO describes what was reported and never tells you what to buy or sell
open market sale
Code S — open-market or private sale
~$240,203
Shares × reported transaction price
on the day of results (Dec 4, 2025), 90 days before results of Mar 4, 2026
Results dates are the company's own 8-K (Item 2.02). Many companies only let insiders trade in a window after results
Closed at $29.70 on Dec 4, 2025, 16% above its 52-week low and 35% below its high, after a 6% rise over the previous 30 trading days
52-week range $25.65 (Jun 18, 2025) to $45.38 (Dec 5, 2024), 21% of the way up, from 250 adjusted closes. 30 trading days earlier: $28.09 on Oct 22, 2025. Describes the past only, not a forecast
Footnote references a pre-arranged trading plan (Rule 10b5-1)
Only flagged when a footnote says so; never inferred
| After | Stock | S&P 500 | Difference |
|---|---|---|---|
| 7 days | +0.7% | -0.4% | +1.1% |
| 30 days | -15.9% | +0.9% | -16.8% |
| 90 days | -17.5% | -0.8% | -16.7% |
| 180 days | -12.3% | +8.1% | -20.4% |
Past results only. Not a forecast.
CEO sold ~$274K of Brown–Forman
Scheduled in advanceCEO sold ~$148K of Brown–Forman
Scheduled in advanceA Schedule 13G is filed by holders above 5% who say they will not try to influence the company. Index funds and large asset managers file most of them.