Vera Bradley (VRA)CEO bought ~$112K

~$112K

Approx. value · 29K sh @ $3.87

136K

Holds after · shares reported

Traded

Jun 12, 2026

Filed

Jun 17, 2026

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

1. Apr 17, 2026Company filing · Form 8-K · Material agreement, Shareholder rightsSigned an important agreement, and changed the rights of its shareholders (and 2 more items)
2. Apr 24, 2026Company filing · Form 8-K · Executive changeChanged a top executive or board member“On April 24, 2026, Vera Bradley, Inc. (the “Company”) announced that long-time board member Carrie Tharp has decided not to stand for re-election at the upcoming 2026 Shareholder Meeting.”
3. Jun 11, 2026Company filing · Form 8-K · ResultsReported its results
4. Jun 12, 2026 · this disclosureInsiderCEO purchased ~$112K of VRA shares in the open market

What came next

1. Jun 12, 2026InsiderDirector purchased ~$93K of VRA shares in the open market
2. Jul 24, 2026Company filing · Form 8-K · Executive changeChanged a top executive or board member“On July 24, 2026, Vera Bradley, Inc. (the “Company”) entered into Executive Severance Plan Agreements with each of Martin Layding, the Company’s Chief Operating and Financial Officer, and Melinda Paraie, the Company’s Chief Brand Officer.”
3. Sep 15, 2026Company filing · Form 8-K · ResultsReported its results
4. Sep 25, 2026Insider · Their first buy on recordDirector purchased ~$10K of VRA shares in the open market
5. Oct 6, 2026InsiderDirector purchased ~$50K of VRA shares in the open market

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for Vera Bradley

For Vera Bradley, OQRO holds 2 insider filings (SEC Form 4 or Form 144) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its VRA page.

Other recent filings by Ian Bickley, Chief Executive Officer

• SEC Form 4 at Vera Bradley (VRA)Dec 15, 2025
• SEC Form 4 at Vera Bradley (VRA)Jun 13, 2025
• SEC Form 4 at Crocs (CROX)May 14, 2025

The full history of Ian Bickley, Chief Executive Officer is on the profile page.

How this filing works

• SEC Form 4
• Open-market purchase
• Rule 10b5-1 trading plans

Other disclosures at Vera Bradley

• SEC Form 4Oct 7, 2026
• SEC Form 4Sep 29, 2026
• SEC Form 4Jun 17, 2026
• SEC Form 4Dec 15, 2025
• SEC Form 4Dec 15, 2025
• SEC Form 4Dec 15, 2025

Everything OQRO holds on this company is on its VRA page.