Bread Financial Holdings, Inc. (BFH)Director sold ~$297K

~$297K

Approx. value · 2,802 sh @ $106.12

4,458

Holds after · shares reported

Traded

Jul 28, 2026

Filed

Jul 29, 2026

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

1. May 29, 2026Insider · 1 personInsiders: 3 sales (~$1.3M)
2. Jul 8, 2026Company filing · Form 8-K · Executive change, Reg FDChanged a top executive or board member, and shared information with investors“Valerie Greer, Executive Vice President and Chief Commercial Officer of Bread Financial Holdings, Inc. (the “Company”), has provided notice of her intent to retire, effective on or around February 19, 2027 (“Retirement Date”).”
3. Jul 23, 2026Company filing · Form 8-K · Results, Reg FDReported its results, and shared information with investors (and 1 more item)
4. Jul 28, 2026 · this disclosureInsiderDirector sold ~$297K of BFH shares in the open market

What came next

1. Sep 3, 2026Company filing · Form 8-K · Material agreementSigned an important agreement

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for Bread Financial Holdings, Inc.

For Bread Financial Holdings, Inc., OQRO holds 1 insider filing (SEC Form 4 or Form 144) and 3 fund holdings reports (13F) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its BFH page.

How this filing works

• SEC Form 4
• Open-market purchase
• Rule 10b5-1 trading plans

Other disclosures at Bread Financial Holdings, Inc.

• SEC Form 13F-HRAug 14, 2026
• SEC Form 13F-HRAug 14, 2026
• SEC Form 13F-HRAug 12, 2026
• SEC Form 4Jun 1, 2026
• SEC Form 4Jun 1, 2026
• SEC Form 4Jun 1, 2026

Everything OQRO holds on this company is on its BFH page.