Vital Farms (VITL)CEO sold ~$389K

~$389K

Approx. value · 11K sh @ $34.55

711K

Holds after · shares reported

Traded

May 12, 2025

Filed

May 14, 2025

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

1. Mar 12, 2025Insider · 1 personInsiders: 2 sales (~$1.4M)
2. Mar 14, 2025InsiderDirector sold ~$336K of VITL shares in the open market
3. Mar 19, 2025InsiderChair sold ~$589K of VITL shares in the open market
4. Mar 24, 2025InsiderChair sold ~$126K of VITL shares in the open market
5. Apr 14, 2025InsiderCEO sold ~$1.52M of VITL shares in the open market
6. Apr 21, 2025InsiderChair sold ~$784K of VITL shares in the open market
7. May 12, 2025 · this disclosureInsiderCEO sold ~$389K of VITL shares in the open market

What came next

1. May 12, 2025InsiderCEO sold ~$1.15M of VITL shares in the open market
2. May 19, 2025InsiderChair sold ~$863K of VITL shares in the open market
3. Jun 12, 2025InsiderCFO sold ~$38K of VITL shares in the open market
4. Jun 13, 2025Insider · 1 personInsiders: 2 sales (~$791K)
5. Jun 17, 2025InsiderChair sold ~$161K of VITL shares in the open market
6. Jul 1, 2025Insider · 1 personInsiders: 2 sales (~$1.2M)
7. Jul 11, 2025InsiderCFO sold ~$47K of VITL shares in the open market
8. Jul 23, 2025InsiderChair sold ~$202K of VITL shares in the open market
9. Aug 1, 2025Insider · 1 personInsiders: 2 sales (~$1.1M)
10. Aug 7, 2025InsiderChair sold ~$202K of VITL shares in the open market
11. Aug 8, 2025InsiderChair sold ~$226K of VITL shares in the open market
12. Aug 11, 2025Insider · 2 peopleInsiders: 2 sales (~$182K)
13. Aug 12, 2025Insider · 2 peopleInsiders: 2 sales (~$1.2M)
14. Aug 13, 2025InsiderDirector sold ~$953K of VITL shares in the open market
15. Aug 14, 2025Insider · 2 peopleInsiders: 3 sales (~$452K)
16. Aug 15, 2025Insider · 2 peopleInsiders: 2 sales (~$1.0M)
17. Aug 18, 2025InsiderOfficer sold ~$1.05M of VITL shares in the open market
18. Aug 19, 2025InsiderChair sold ~$40K of VITL shares in the open market
19. Aug 21, 2025InsiderChair sold ~$211K of VITL shares in the open market
20. Aug 22, 2025InsiderOfficer sold ~$244K of VITL shares in the open market

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for Vital Farms

For Vital Farms, OQRO holds 1 fund holdings report (13F) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its VITL page.

Other recent filings by Russell Diez-canseco, PRESIDENT AND CEO

• SEC Form 4 at Vital Farms (VITL)Sep 12, 2025
• SEC Form 4 at Vital Farms (VITL)Sep 12, 2025
• SEC Form 4 at Vital Farms (VITL)Aug 14, 2025
• SEC Form 4 at Vital Farms (VITL)May 14, 2025
• SEC Form 4 at Vital Farms (VITL)Apr 16, 2025

The full history of Russell Diez-canseco, PRESIDENT AND CEO is on the profile page.

How this filing works

• SEC Form 4
• Open-market purchase
• Rule 10b5-1 trading plans

Other disclosures at Vital Farms

• SEC Form 13F-HRAug 14, 2026
• SEC Form 13F-HRMay 15, 2026
• SEC Form 13F-HRMay 15, 2026
• SEC Form 13F-HRApr 21, 2026
• SEC Form 13F-HRFeb 17, 2026
• SEC Form 13F-HRFeb 12, 2026

Everything OQRO holds on this company is on its VITL page.