The Vita Coco Company (COCO)CEO sold ~$1.25M

~$1.25M

Approx. value · 25K sh @ $50.00

298K

Holds after · shares reported

Traded

Apr 27, 2026

Filed

Apr 28, 2026

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

1. Mar 2, 2026InsiderDirector sold ~$1.53M of COCO shares in the open market
2. Mar 3, 2026CongressDisclosed purchase of COCO — reported range $1,001 - $15,000
3. Mar 5, 2026Insider · 1 personInsiders: 3 sales (~$2.6M)
4. Mar 11, 2026InsiderChair sold ~$568K of COCO shares in the open market
5. Mar 12, 2026Insider · Their largest sale since 2023Chair sold ~$2.33M of COCO shares in the open market
6. Mar 13, 2026InsiderCFO sold ~$118K of COCO shares in the open market
7. Mar 16, 2026Insider · 4 peopleInsiders: 7 sales (~$4.4M)
8. Mar 17, 2026InsiderCFO sold ~$120K of COCO shares in the open market
9. Mar 18, 2026Insider · 2 peopleInsiders: 2 sales (~$338K)
10. Mar 19, 2026InsiderCFO sold ~$111K of COCO shares in the open market
11. Apr 1, 2026InsiderOfficer sold ~$97K of COCO shares in the open market
12. Apr 6, 2026Company filing · Form 8-K · Executive changeChanged a top executive or board member“John Leahy, a member of the Board of Directors of The Vita Coco Company, Inc. (the “Company”) has decided to retire from the Company's Board of Directors and will not stand for reelection at the Company's 2026 Annual Meeting of Stockholders on June 3, 2026.”
13. Apr 7, 2026Insider · Their largest sale since 2024CEO sold ~$1.25M of COCO shares in the open market
14. Apr 8, 2026InsiderCEO sold ~$1.27M of COCO shares in the open market
15. Apr 10, 2026InsiderCEO sold ~$1.25M of COCO shares in the open market
16. Apr 13, 2026InsiderCEO sold ~$225K of COCO shares in the open market
17. Apr 14, 2026InsiderCEO sold ~$1.25M of COCO shares in the open market
18. Apr 15, 2026Insider · 2 peopleInsiders: 2 sales (~$1.4M)
19. Apr 16, 2026InsiderCEO sold ~$1.25M of COCO shares in the open market
20. Apr 22, 2026Company filing · Form 8-K · Executive changeChanged a top executive or board member“On January 8, 2026, The Vita Coco Company, Inc. (the “Company”) filed a Current Report on Form 8-K announcing the appointment of Shelley Broader to the Company’s Board of Directors (the “Board”) on January 7, 2026.”
21. Apr 24, 2026InsiderCEO sold ~$1.25M of COCO shares in the open market
22. Apr 27, 2026 · this disclosureInsiderCEO sold ~$1.25M of COCO shares in the open market

What came next

1. Apr 28, 2026InsiderCEO sold ~$1.28M of COCO shares in the open market
2. Apr 29, 2026Company filing · Form 8-K · ResultsReported its results
3. Apr 29, 2026Insider · 2 peopleInsiders: 3 sales (~$3.8M)
4. Apr 30, 2026Insider · 2 peopleInsiders: 2 sales (~$4.8M)
5. May 1, 2026InsiderOfficer sold ~$134K of COCO shares in the open market
6. May 8, 2026Insider · 2 peopleInsiders: 2 sales (~$2.0M)
7. May 12, 2026Insider · Their largest sale since 2022Officer sold ~$2.25M of COCO shares in the open market
8. May 20, 2026InsiderDirector sold ~$302K of COCO shares in the open market
9. Jun 1, 2026InsiderOfficer sold ~$604K of COCO shares in the open market
10. Jun 11, 2026Insider · 2 peopleInsiders: 3 sales (~$17.6M)
11. Jun 12, 2026Insider · 1 personInsiders: 2 sales (~$11.9M)
12. Jun 17, 2026InsiderDirector sold ~$323K of COCO shares in the open market
13. Jul 22, 2026Company filing · Form 8-K · Material agreement, Acquisition or saleCompleted buying or selling a business or assets, and signed an important agreement (and 2 more items)“On July 22, 2026, the Company completed its acquisition of Copra. The information contained in Item 1.01 of this Current Report on Form 8-K is incorporated by reference into this”
14. Jul 23, 2026Company filing · Form 8-K · ResultsReported its results

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for The Vita Coco Company

For The Vita Coco Company, OQRO holds 1 Congress trade report and 3 fund holdings reports (13F) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its COCO page.

Other recent filings by Martin Roper, Chief Executive Officer

• SEC Form 4 at The Vita Coco Company (COCO)Apr 30, 2026
• SEC Form 4 at The Vita Coco Company (COCO)Apr 30, 2026
• SEC Form 4 at The Vita Coco Company (COCO)Apr 28, 2026
• SEC Form 4 at The Vita Coco Company (COCO)Apr 17, 2026
• SEC Form 4 at The Vita Coco Company (COCO)Apr 16, 2026

The full history of Martin Roper, Chief Executive Officer is on the profile page.

How this filing works

• SEC Form 4
• Open-market purchase
• Rule 10b5-1 trading plans

Other disclosures at The Vita Coco Company

• House Clerk periodic transaction reportSep 4, 2026
• SEC Form 13F-HRAug 14, 2026
• SEC Form 13F-HRAug 14, 2026
• SEC Form 13F-HRAug 12, 2026
• SEC Form 13F-HRJul 10, 2026
• SEC Form 13F-HRJul 7, 2026

Everything OQRO holds on this company is on its COCO page.