Purple Innovation (PRPL)CFO bought ~$29K

~$29K

Approx. value · 60K sh @ $0.4906

60K

Holds after · shares reported

Traded

May 4, 2026

Filed

May 6, 2026

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

1. Mar 24, 2026Company filing · Form 8-K · Material agreement, ResultsSigned an important agreement, and reported its results (and 1 more item)
2. Apr 24, 2026Company filing · Form 8-K · Results, Executive changeChanged a top executive or board member, and reported its results (and 1 more item)“Resignation of Chief Financial Officer Todd Vogensen, who currently serves as the Company’s Chief Financial Officer, provided notice to the Company of his resignation as Chief Financial Officer effective May 1, 2026.”
3. May 4, 2026 · this disclosureInsider · 1 day before an 8-KCFO purchased ~$29K of PRPL shares in the open market

What came next

1. May 5, 2026Company filing · Form 8-K · Listing noticeReceived a notice from its stock exchange“On May 5, 2026, Purple Innovation, Inc. (the “Company”) received a letter from the Listing Qualifications Department of The Nasdaq Stock Market LLC (“Nasdaq”) indicating that, as notified by Nasdaq on November 5, 2025, the bid price of the Company’s Class A common stock had closed at less than $1.00 per share over the previous 30 consecutive business days, and, as a result, did not comply with Listing Rule…”
2. Jun 1, 2026Company filing · Form 8-K · Executive changeChanged a top executive or board member“Resignation of Chief Operating Officer Eric Haynor, who currently serves as the Company’s Chief Operating Officer, provided notice to the Company of his resignation as Chief Operating Officer effective June 5, 2026.”
3. Jul 2, 2026Company filing · Form 8-K · Executive change, Shareholder voteChanged a top executive or board member, and held a shareholder vote“On July 4, 2026, the Board of Directors (the “Board”) of Purple Innovation, Inc. (the “Company”) and Robert T. DeMartini, the Company’s Chief Executive Officer entered into an amendment to the amended and restated employment agreement of Mr. DiMartini (the “Amendment”).”
4. Jul 16, 2026Company filing · Form 8-K · Shareholder rights, Bylaws or charterChanged the rights of its shareholders, and changed its bylaws, charter or fiscal year
5. Jul 20, 2026Company filing · Form 8-K · Listing noticeReceived a notice from its stock exchange“Notice of Delisting or Failure to Satisfy Listing Rules As previously disclosed, on May 5, 2026, Purple Innovation, Inc. (the “Company”) received a letter from the Listing Qualifications Department of The Nasdaq Stock Market LLC (“Nasdaq”) indicating that, as notified by Nasdaq on November 5, 2025, the bid price of the Company’s listed security had closed at less than $1 per share over the previous 30 consecutive…”
6. Aug 10, 2026Company filing · Form 8-K · ResultsReported its results

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for Purple Innovation

OQRO holds no insider, Congress, fund or contract record for Purple Innovation dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its PRPL page.

How this filing works

• SEC Form 4
• Open-market purchase
• Rule 10b5-1 trading plans