Salesforce (CRM)Director bought ~$405K
Laura Alber, Director at Salesforce, bought ~$405K of Salesforce shares.
- ~$405K
- Approx. value · 2,080 sh @ $194.59
- 9,530
- Holds after · shares reported
- Traded
- Mar 19, 2026
- Filed
- Mar 19, 2026
The story around this disclosure
Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.
- Nov 26, 2025Federal contract · $1.4M obligatedConsumer Financial Protection Bureau awarded Salesforce: $1.36M obligated to date
- Jan 29, 2026CongressDisclosed purchase of CRM — reported range $1,001 - $15,000
- Feb 2, 2026CongressDisclosed sale of CRM — reported range $1,001 - $15,000
- Feb 9, 2026CongressDisclosed purchase of CRM — reported range $1,001 - $15,000
- Feb 25, 2026Company filing · Form 8-K · ResultsReported its results
- Feb 26, 2026Congress · 1 personMembers of Congress: 2 sales
- Mar 2, 2026Layoff notice · 415 Mission Street San Francisco CA 94105Layoff notice filed in CA: 51 employees
- Mar 6, 2026Company filing · Form 8-K · Executive changeChanged a top executive or board member“On March 6, 2026, Salesforce, Inc. (the “Company”) announced that, as part of an internal finance reorganization, Robin Washington, the Company’s Chief Operating and Financial Officer, will assume the role of the Company’s principal accounting officer (“PAO”), effective as of March 9, 2026.”
- Mar 11, 2026Company filing · Form 8-K · Material agreement, New debtSigned an important agreement, and took on new debt or obligations
- Mar 13, 2026Company filing · Form 8-K · Material agreement, New debtSigned an important agreement, and took on new debt or obligations
- Mar 18, 2026InsiderDirector purchased ~$500K of CRM shares in the open market
- Mar 19, 2026 · this disclosureInsider · Their first buy on recordDirector purchased ~$405K of CRM shares in the open market
What came next
- Mar 19, 2026Insider · Their first buy on recordDirector purchased ~$96K of CRM shares in the open market
- Mar 27, 20265% stakeThe Vanguard Group reported a passive stake (13G)
- Apr 6, 2026CongressDisclosed purchase of CRM — reported range $15,001 - $50,000
- Apr 30, 20265% stakeVanguard Capital Management reported a passive stake (13G) of 7.4%
- May 18, 2026Federal contract · $1.6M obligatedExecutive Office of the President awarded Salesforce: $1.62M obligated to date
- May 21, 2026Federal contract · $718K obligatedConsumer Financial Protection Bureau awarded Salesforce: $718K obligated to date
- May 27, 2026Company filing · Form 8-K · ResultsReported its results
- May 27, 2026Company filing · Form 8-K · Executive changeChanged a top executive or board member“On May 27, 2026, Guy Wanger, age 64, was appointed as Chief Accounting Officer and principal accounting officer of Salesforce, Inc. (the “Company”), effective upon commencement of employment on June 15, 2026.”
- May 28, 2026Company filing · Form 8-K · Executive changeChanged a top executive or board member“As reported above, at the Meeting, the Company’s stockholders approved an amendment and restatement of the Company’s 2013 Equity Incentive Plan (as amended and restated, the “2013 Equity Incentive Plan”) to increase the number of shares of the Company’s common stock reserved for issuance by an additional 34 million shares and to extend the termination date of the plan to March 26, 2036.”
- Jun 2, 2026CongressDisclosed purchase of CRM — reported range $15,001 - $50,000
- Jun 8, 2026Layoff notice · 415 Mission Street San Francisco CA 94105Layoff notice filed in CA: 86 employees
How to read SEC Form 4
Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.
Full guide: What is an SEC Form 4?
What else is on file for Salesforce
For Salesforce, OQRO holds 5 insider filings (SEC Form 4 or Form 144), 2 Congress trade reports, 99 fund holdings reports (13F) and 3 federal contract awards dated in the last 90 days.
These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its CRM page.
Other recent filings by Laura Alber, Director
- SEC Form 4 at Williams-Sonoma, Inc. (WSM)Sep 18, 2026
- SEC Form 4 at Williams-Sonoma, Inc. (WSM)Sep 18, 2026
- SEC Form 4 at Williams-Sonoma, Inc. (WSM)Sep 18, 2026
- SEC Form 4 at Williams-Sonoma, Inc. (WSM)Sep 18, 2026
- SEC Form 4 at Williams-Sonoma, Inc. (WSM)Sep 18, 2026
The full history of Laura Alber, Director is on the profile page.
How this filing works
Other disclosures at Salesforce
- House Clerk periodic transaction reportOct 7, 2026
- USAspending.gov award recordSep 23, 2026
- SEC Form 4Sep 21, 2026
- SEC Form 144Sep 4, 2026
- SEC Form 4Sep 4, 2026
- SEC Form 4Sep 4, 2026
Everything OQRO holds on this company is on its CRM page.
This is one filing. OQRO holds the rest
Insider trades filed with the SEC, stock trades disclosed by members of Congress, fund holdings from 13F filings and federal contract awards, each one in plain words next to its official filing. On this page it opens why the trade stands out, what the company did around that time, the price since, and every field of the form.
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