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Lifevantage (LFVN)Director bought ~$48K

Judd Dayton, Director at Lifevantage, bought ~$48K of Lifevantage shares.

~$48K
Approx. value · 11K sh @ $4.53
80K
Holds after · shares reported
Traded
Mar 2, 2026
Filed
Mar 3, 2026

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

  1. Jan 30, 2026Company filing · Form 8-K · Results, Executive changeChanged a top executive or board member, and reported its results“On January 30, 2026, Steven R. Fife notified the Company's board of directors (the “Board”) of his decision to retire as President and Chief Executive Officer and from the Board, with such resignation expected to be effective in April 2026.”
  2. Feb 9, 2026InsiderDirector purchased ~$21K of LFVN shares in the open market
  3. Feb 26, 2026Insider · Their first buy on recordDirector purchased ~$21K of LFVN shares in the open market
  4. Feb 27, 2026InsiderDirector purchased ~$84K of LFVN shares in the open market
  5. Mar 2, 2026 · this disclosureInsiderDirector purchased ~$48K of LFVN shares in the open market

What came next

  1. Mar 16, 2026InsiderDirector purchased ~$5.5K of LFVN shares in the open market
  2. Apr 13, 2026Company filing · Form 8-K · Executive changeChanged a top executive or board member“On February 4, 2026, LifeVantage Corporation (the “Company”) announced that Steven R. Fife notified the Board of Directors (the “Board”) of his decision to retire as President and Chief Executive Officer and from the Board.”
  3. May 6, 2026Company filing · Form 8-K · ResultsReported its results
  4. Jun 3, 2026InsiderDirector sold ~$85K of LFVN shares in the open market
  5. Jun 15, 2026InsiderDirector purchased ~$6.1K of LFVN shares in the open market
View the official recordSEC Form 4

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for Lifevantage

For Lifevantage, OQRO holds 3 insider filings (SEC Form 4 or Form 144) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its LFVN page.

Other recent filings by Judd Dayton, Director

The full history of Judd Dayton, Director is on the profile page.

How this filing works

Other disclosures at Lifevantage

Everything OQRO holds on this company is on its LFVN page.

This is one filing. OQRO holds the rest

Insider trades filed with the SEC, stock trades disclosed by members of Congress, fund holdings from 13F filings and federal contract awards, each one in plain words next to its official filing. On this page it opens why the trade stands out, what the company did around that time, the price since, and every field of the form.

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