ServiceNow (NOW)CEO bought ~$3M

~$3M

Approx. value · 29K sh @ $104.60

158K

Holds after · shares reported

Traded

Feb 27, 2026

Filed

Mar 2, 2026

The story around this disclosure

Every dated public record OQRO holds about the company from 60 days before to 120 days after, oldest first. It shows what was going on; none of it is a stated reason for the trade.

1. Dec 9, 2025CongressDisclosed sale of NOW — reported range $1,001 - $15,000
2. Dec 17, 2025CongressDisclosed partial sale of NOW — reported range $1,001 - $15,000
3. Dec 29, 2025CongressDisclosed purchase of NOW — reported range $15,001 - $50,000
4. Jan 28, 2026Company filing · Form 8-K · Results, Other newsReported its results, and reported other company news
5. Jan 30, 2026CongressDisclosed sale of NOW — reported range $1,001 - $15,000
6. Feb 10, 2026Company filing · Form 8-K · Executive changeChanged a top executive or board member“On February 10, 2026, the Board of Directors of ServiceNow, Inc. (the “Company”) appointed Danielle Fontaine as the Company’s Chief Accounting Officer and Corporate Controller, effective February 17, 2026.”
7. Feb 10, 2026Congress · 1 personMembers of Congress: 2 purchases
8. Feb 12, 2026InsiderDirector sold ~$152K of NOW shares in the open market
9. Feb 13, 2026InsiderOfficer sold ~$148K of NOW shares in the open market
10. Feb 18, 2026InsiderOfficer sold ~$1.02M of NOW shares in the open market
11. Feb 23, 2026InsiderOfficer sold ~$376K of NOW shares in the open market
12. Feb 27, 2026 · this disclosureInsider · First insider buy since Nov 2021CEO purchased ~$3M of NOW shares in the open market

What came next

1. Feb 27, 2026Insider · First insider buy since Nov 2021CEO purchased ~$530 of NOW shares in the open market
2. Mar 6, 2026CongressDisclosed purchase of NOW — reported range $1,001 - $15,000
3. Mar 27, 20265% stakeThe Vanguard Group reported a passive stake (13G)
4. Apr 1, 2026Company filing · Form 8-K · Material agreement, New debtSigned an important agreement, and took on new debt or obligations
5. Apr 14, 2026CongressDisclosed partial sale of NOW — reported range $1,001 - $15,000
6. Apr 17, 2026Company filing · Form 8-K · Material agreement, ResultsSigned an important agreement, and reported its results (and 1 more item)
7. Apr 24, 2026InsiderOfficer sold ~$800K of NOW shares in the open market
8. Apr 24, 2026CongressDisclosed sale of NOW — reported range $1,001 - $15,000
9. Apr 30, 20265% stakeVanguard Capital Management reported a passive stake (13G) of 7.5%
10. May 8, 2026InsiderOfficer sold ~$14K of NOW shares in the open market
11. May 12, 2026Company filing · Form 8-K · Material agreement, New debtSigned an important agreement, and took on new debt or obligations (and 1 more item)
12. May 14, 2026Insider · 2 peopleInsiders: 2 sales (~$1.6M)
13. May 18, 2026InsiderOfficer sold ~$103K of NOW shares in the open market
14. May 21, 2026Company filing · Form 8-K · Executive change, Shareholder voteChanged a top executive or board member, and held a shareholder vote“On May 21, 2026, ServiceNow, Inc. (“ServiceNow” or the “Company”) held its 2026 Annual Shareholders Meeting (the “Annual Meeting”) at which the shareholders approved, among other matters, amendments to the Amended and Restated 2021 Equity Incentive Plan (the “Amended Plan”) to increase the available share reserve by 38,000,000 shares.”
15. May 28, 2026InsiderDirector sold ~$173K of NOW shares in the open market
16. Jun 10, 2026Layoff notice · 2225 Lawson Lane Santa Clara CA 95054Layoff notice filed in CA: 54 employees
17. Jun 10, 2026Layoff notice · 4801 Eastgate Mall San Diego CA 92121Layoff notice filed in CA: 63 employees

How to read SEC Form 4

Form 4 is the filing that officers, directors and owners of more than 10% of a US-listed company must send to the SEC within two business days after they buy, sell or otherwise change their holding of the company's stock.

Full guide: What is an SEC Form 4?

What else is on file for ServiceNow

For ServiceNow, OQRO holds 4 insider filings (SEC Form 4 or Form 144), 4 Congress trade reports and 84 fund holdings reports (13F) dated in the last 90 days.

These are records OQRO holds, counted by their date, not a measure of how much trading took place. Routine paperwork such as option exercises and tax withholding is left out. Everything for the company is on its NOW page.

Other recent filings by William R Mcdermott, Chairman & CEO

• SEC Form 4 at ServiceNow (NOW)Mar 2, 2026
• SEC Form 4 at ServiceNow (NOW)Sep 3, 2025
• SEC Form 4 at ServiceNow (NOW)Sep 3, 2025
• SEC Form 4 at ServiceNow (NOW)Sep 3, 2025
• SEC Form 4 at ServiceNow (NOW)Sep 3, 2025

The full history of William R Mcdermott, Chairman & CEO is on the profile page.

How this filing works

• SEC Form 4
• Open-market purchase
• Rule 10b5-1 trading plans

Other disclosures at ServiceNow

• SEC Form 4Sep 1, 2026
• SEC Form 4Sep 1, 2026
• SEC Form 4Aug 31, 2026
• SEC Form 13F-HRAug 25, 2026
• SEC Form 13F-HRAug 25, 2026
• SEC Form 4Aug 17, 2026

Everything OQRO holds on this company is on its NOW page.